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1、TwitterMarketingFor?DummiesVisitwww.dummies.com/cheatsheet/twittermarketingtoviewthisbook'scheatsheet.TableofContentsIntroductionAboutThisBookFoolishAssumptionsConventionsUsedinThisBookHowThisBookIsOrganizedPartI:TheFutureofTwitterinBusinessPartII:BuildingandI
2、mplementingYourTwitterMarketingRoadmapPartIII:DevisingOnlineStrategiesforTwitterMarketingDominationPartIV:ImplementingTwitterStrategiesforOfflineMarketingDominationPartV:ThePartofTensAppendixesIconsUsedinThisBookWheretoGofromHerePartI:TheFutureofTwitterinBusin
3、ess2Chapter1:ITweet,YouTweet,WeAllTweet:TwitterandYourBusinessUnderstandingHowTwitterWorksMicro-blogging(tweeting)FollowingothersandbeingfollowedSharingwithyourfollowersandretweetingUsingTwitterinYourBusinessSharingnewsandstoriesEmpoweringyourfansCustomerservi
4、ceFindingafitforyourbusinessMarketingonTwitterChapter2:GettingStartedwithTwitterSigningUpwithTwitterCreatingaTwitteraccountUsingtheFindSourcesthatInterestYoufeaturesWhat’swiththeVerifiedAccounts?Writingyour160-characterbioandmoreAddingapicture3Completingyourad
5、ditionalprofilesettingsUnderstandingTwitterBasicsCompilingandfollowingTwitterlistsUsingListorioustomaximizelistbuildingTwitterSoftwareYouCanUsePartII:BuildingandImplementingYourTwitterMarketingRoadMapChapter3:CombiningNewandOldMediaMarketingApplyingOld-SchoolM
6、arketingandPrinciplesWorkingwithNewMediaToolsandTechniquesUnderstandingthepotentialofsocialmediaKeepingyourmessagerealTweetingtoFindWarmSalesLeadsSearchingforpotentialcustomersTurningprospectsintowarmleads4SendingcommercialmessagesonTwitterPromotedTweetsWhatar
7、epromotedtweets?PositivesandnegativesofpromotedtweetsDecidingWhattoTweetAboutThefivetypesoftweetsTweetingaboutwhatyouknowChapter4:PlanningYourTwitterMarketingStrategySettingaDestinationforYourMarketingStrategyChoosingatargetaudienceIdentifyingyouruniqueselling
8、positionFiguringoutwhatyourcustomersvalueImplementingYourPlanCraftingyourmessageDefiningthetacticsFinalizingyourmarketingplan5Chapter5:BeingProductivewithYourTwitterMarketingPlanCr
