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1、畢業(yè)論文（設(shè)計）外文翻譯外文原文DataminingtechniquesforcustomerrelationshipmanagementChrisRygielski,Jyun-ChengWang,DavidC.YenAbstractAdvancementsintechnologyhavemaderelationshipmarketingarealityinrecentyears.Technologiessuchasdatawarehousing,datamining,andcampaignmanagementsoftwa
2、rehavemadecustomerrelationshipmanagementanewareawherefirmscangainacompetitiveadvantage.Particularlythroughdatamining—theextractionofhiddenpredictiveinformationfromlargedatabases—organizationscanidentifyvaluablecustomers,predictfuturebehaviors,andenablefirmstomakep
3、roactive,knowledge-drivendecisions.Theautomated,future-orientedanalysesmadepossiblebydataminingmovebeyondtheanalysesofpasteventstypicallyprovidedbyhistory-orientedtoolssuchasdecisionsupportsystems.Dataminingtoolsanswerbusinessquestionsthatinthepastweretootime-cons
4、umingtopursue.Yet,itistheanswerstothesequestionsmakecustomerrelationshipmanagementpossible.Varioustechniquesexistamongdataminingsoftware,eachwiththeirownadvantagesandchallengesfordifferenttypesofapplications.Aparticulardichotomyexistsbetweenneuralnetworksandchi-sq
5、uareautomatedinteractiondetection(CHAID).Whiledifferingapproachesaboundintherealmofdatamining,theuseofsometypeofdataminingisnecessarytoaccomplishthegoalsof'today’scustomerrelationshipmanagementphilosophy.2002ElsevierScienceLtd.Allrightsreserved.Keywords:Customerre
6、lationshipmanagement(CRM);Relationshipmarketing;Datamining;Neuralnetworks;Chi-squareautomatedinteractiondetection(CHAID);Privacyrights1.IntroductionAnewbusinesscultureisdevelopingtoday.Withinit,theeconomicsofcustomerrelationshipsarechanginginfundamentalways,andcom
7、paniesarefacingtheneedtoimplementnewsolutionsandstrategiesthataddressthesechanges.Theconceptsofmassproductionandmassmarketing,firstcreatedduringtheIndustrialRevolution,arebeingsupplantedbynewideasinwhichcustomerrelationshipsarethecentralbusinessissue.Firmstodayare
8、concernedwithincreasingcustomervaluethroughanalysisofthecustomerlifecycle.Thetoolsandtechnologiesofdatawarehousing,datamining,andothercustomerrelationsh
