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1、畢業(yè)論文(設(shè)計(jì))外文翻譯CompetitiveIntelligenceEducation:Competencies,Sources,andTrendsNearlyallorganizationsareincreasinglyusingcompetitiveintelligence(CI)intheirbusinessmarketing,planning,andstrategizing;however,formaleducationalofferingsinCIareseriouslylacking.Acquiringaneducationiseasierto
2、doinsomefieldsofstudythanothers."Namebrand"professionalssuchasaccountants,engineers,lawyers,ornursesnotonlyhavetocompleteanagreed-uponcurriculumofatleastfouryearsofhighereducation,butalsohavecontinuingeducationrequirementsthathelpensurethattheyremainabreastofthelatestdevelopmentsin
3、theirfields.However,theeducationalopportunitiesforpractitionersinrelativelyyoungknowledge-basedmanagementfieldsisnotaseasilydefined.Wheredoestheerstwhilecorporatelibrarian,competitiveanalyst,knowledgemanager,strategicplanningdirector,orcompetitiveintelligence(CI)managergotoacquirea
4、ndenhancehisorhercapabilities?Whatknowledge,skills,abilities,andexperienceshouldbesought?Doesanadvancedcertificateordegreeinthefieldmakeanydifferenceintheircareerpossibilitiesorpathways?Howvitalisittostayontopofdevelopments,andiscontinuingeducationanecessitytostayaheadofone'sbusine
5、ssormarketplacecompetitors?WhyCompetitiveIntelligence?Initsimplicitform,CIisperformedeverytimeanyindividualintheorganizationattemptstopositiontocurrentorpotentialcustomerstheorganization'sproducts/servicesinthemarketplacerelativetocompetitiveofferings.Positioningisacriticalelemento
6、ftheCIprocessinthatcompaniesaretryingtoestablishtheirofferingsasprovidinghighervaluetocustomersthancompetingproducts/services.Similartomanynewerdisciplinaryfieldswherecoalescencearoundthedomainandscopehasnotoccurred,numerousdefinitionsofCIasbothaprocessandaproductexist.Ingeneral,CI
7、isthesystematicprocessbywhichorganizationsethicallygatherandanalyzeactionableinformationaboutcompetitorsandthecompetitiveenvironmentand,ideally,applyittotheirdecision-makingandplanningprocessestoimprovetheirperformance.ThesystematicprocessusedindevelopingCIproductsiscommonlyknownas
8、theintelligencecycleandpro