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1、2010級(jí)工商管理專業(yè)收集目錄策劃提綱·····································3策劃綱要·····································4一、產(chǎn)品介紹·································4二、市場(chǎng)前景分析·····························5（一）全國(guó)內(nèi)衣行情分析··································5（二）梧州市場(chǎng)分析······································6201
2、0級(jí)工商管理專業(yè)收集三、運(yùn)營(yíng)操作·································8（一）加盟店的組織結(jié)構(gòu)··································8（二）進(jìn)貨渠道··········································9（三）庫存管理··········································9（四）退貨處理·········································10（五）經(jīng)營(yíng)理念——如何穿出美··············
3、·············10（六）營(yíng)業(yè)核心——2010級(jí)工商管理專業(yè)收集情感投入·····························11四、贏利能力···························11（一）風(fēng)險(xiǎn)假設(shè)·········································11（二）財(cái)務(wù)分析·········································12五、市場(chǎng)營(yíng)銷·································16（一）店鋪的硬件營(yíng)銷系統(tǒng)··············
4、·················16（二）店鋪的軟件營(yíng)銷系統(tǒng)2010級(jí)工商管理專業(yè)收集·······························17（三）店鋪的一對(duì)一營(yíng)銷·································18（四）銷售渠道·········································21（五）產(chǎn)品策略·········································22（六）促銷策略·········································23六
5、、結(jié)束語···································25附件一：關(guān)于內(nèi)衣的市場(chǎng)調(diào)查問卷··············26附件二：2010級(jí)工商管理專業(yè)收集關(guān)于內(nèi)衣市場(chǎng)的調(diào)研報(bào)告···············27策劃提綱一、策劃綱要二、產(chǎn)品介紹對(duì)黛安芬這一內(nèi)衣品牌進(jìn)行一個(gè)簡(jiǎn)潔二準(zhǔn)確的介紹，讓消費(fèi)者對(duì)黛安芬的品牌有一個(gè)客觀而感性的認(rèn)識(shí)，為顧客以后選擇黛安芬這一品牌奠定一個(gè)心理的準(zhǔn)備。三、市場(chǎng)前景分析（一）國(guó)內(nèi)黛安芬的市場(chǎng)分析（二）梧州市場(chǎng)分析四、運(yùn)營(yíng)操作這個(gè)部分我們從六個(gè)方面來進(jìn)行闡述，主要如下：2010級(jí)工商管理專業(yè)收集
6、（一）加盟店的組織結(jié)構(gòu)（店長(zhǎng)、店長(zhǎng)助理、加盟店店員、健康咨詢師）；（二）進(jìn)貨渠道（顏色、杯型）（三）庫存管理（四）退貨處理（五）經(jīng)營(yíng)理念——如何穿出美（這是我店的創(chuàng)業(yè)宗旨）（六）營(yíng)業(yè)核心——情感投入（這是我店獨(dú)特的服務(wù)品牌）五、贏利能力黛安芬加盟店的贏利能力分析主要取決于風(fēng)險(xiǎn)假設(shè)分析和財(cái)務(wù)分析。（一）風(fēng)險(xiǎn)假設(shè)（來自同類產(chǎn)品的其他品牌和小品牌的競(jìng)爭(zhēng)所帶來的風(fēng)險(xiǎn)以及產(chǎn)品的處理）（二）財(cái)務(wù)分析（成本銷售收入營(yíng)業(yè)費(fèi)用預(yù)算表、管理制造財(cái)務(wù)費(fèi)用的預(yù)算表、費(fèi)用構(gòu)成情況表、利潤(rùn)預(yù)計(jì)表的分析確定加盟店的贏利能力）（三）投資回報(bào)六、市場(chǎng)營(yíng)銷（一）店鋪的硬件營(yíng)銷系
7、統(tǒng)（產(chǎn)品陳列柜、試衣間、收銀臺(tái)、燈光、店鋪的外墻及門頭的設(shè)計(jì)規(guī)劃、陪同者的休息區(qū)）（二）店鋪的軟件營(yíng)銷系統(tǒng)（產(chǎn)品知識(shí)的介紹、店員的招牌動(dòng)作、文明用語、咨詢服務(wù)）（三）店鋪的一對(duì)一營(yíng)銷（一對(duì)一溝通交流、進(jìn)門營(yíng)銷系統(tǒng)、接待營(yíng)銷系統(tǒng)、一對(duì)一定做產(chǎn)品和服務(wù)、一對(duì)一的客戶關(guān)系管理）（四）銷售渠道（五）產(chǎn)品策略（根據(jù)產(chǎn)品的生命周期理論推出不同的營(yíng)銷手段）（六）促銷策略（黛安芬是中高端產(chǎn)品在價(jià)格方面在開始時(shí)進(jìn)行高價(jià)低促銷策略，即以高價(jià)格、低促銷費(fèi)用來推出新產(chǎn)品。通過兩者結(jié)合，以求從市場(chǎng)上獲取較大利潤(rùn)）七、結(jié)束語附件一：關(guān)于內(nèi)衣的市場(chǎng)調(diào)查問卷附件二：關(guān)于內(nèi)衣
8、市場(chǎng)的調(diào)研報(bào)告黛安芬內(nèi)衣加盟店創(chuàng)業(yè)策劃書策劃綱要：隨著梧州市場(chǎng)的擴(kuò)大，我們創(chuàng)業(yè)小組決定對(duì)黛安芬品牌在梧州開立加盟店。本計(jì)劃主要通過對(duì)黛安芬產(chǎn)品介紹、前景市場(chǎng)分析（國(guó)
