資源描述:
《大學(xué)生創(chuàng)業(yè)計(jì)劃大賽參考創(chuàng)業(yè)計(jì)劃書樣本》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在應(yīng)用文檔-天天文庫。
1、2010級(jí)工商管理專業(yè)收集目錄策劃提綱·····································3策劃綱要·····································4一、產(chǎn)品介紹·································4二、市場(chǎng)前景分析·····························5(一)全國(guó)內(nèi)衣行情分析··································5(二)梧州市場(chǎng)分析······································6201
2、0級(jí)工商管理專業(yè)收集三、運(yùn)營(yíng)操作·································8(一)加盟店的組織結(jié)構(gòu)··································8(二)進(jìn)貨渠道··········································9(三)庫存管理··········································9(四)退貨處理·········································10(五)經(jīng)營(yíng)理念——如何穿出美··············
3、·············10(六)營(yíng)業(yè)核心——2010級(jí)工商管理專業(yè)收集情感投入·····························11四、贏利能力···························11(一)風(fēng)險(xiǎn)假設(shè)·········································11(二)財(cái)務(wù)分析·········································12五、市場(chǎng)營(yíng)銷·································16(一)店鋪的硬件營(yíng)銷系統(tǒng)··············
4、·················16(二)店鋪的軟件營(yíng)銷系統(tǒng)2010級(jí)工商管理專業(yè)收集·······························17(三)店鋪的一對(duì)一營(yíng)銷·································18(四)銷售渠道·········································21(五)產(chǎn)品策略·········································22(六)促銷策略·········································23六
5、、結(jié)束語···································25附件一:關(guān)于內(nèi)衣的市場(chǎng)調(diào)查問卷··············26附件二:2010級(jí)工商管理專業(yè)收集關(guān)于內(nèi)衣市場(chǎng)的調(diào)研報(bào)告···············27策劃提綱一、策劃綱要二、產(chǎn)品介紹對(duì)黛安芬這一內(nèi)衣品牌進(jìn)行一個(gè)簡(jiǎn)潔二準(zhǔn)確的介紹,讓消費(fèi)者對(duì)黛安芬的品牌有一個(gè)客觀而感性的認(rèn)識(shí),為顧客以后選擇黛安芬這一品牌奠定一個(gè)心理的準(zhǔn)備。三、市場(chǎng)前景分析(一)國(guó)內(nèi)黛安芬的市場(chǎng)分析(二)梧州市場(chǎng)分析四、運(yùn)營(yíng)操作這個(gè)部分我們從六個(gè)方面來進(jìn)行闡述,主要如下:2010級(jí)工商管理專業(yè)收集
6、(一)加盟店的組織結(jié)構(gòu)(店長(zhǎng)、店長(zhǎng)助理、加盟店店員、健康咨詢師);(二)進(jìn)貨渠道(顏色、杯型)(三)庫存管理(四)退貨處理(五)經(jīng)營(yíng)理念——如何穿出美(這是我店的創(chuàng)業(yè)宗旨)(六)營(yíng)業(yè)核心——情感投入(這是我店獨(dú)特的服務(wù)品牌)五、贏利能力黛安芬加盟店的贏利能力分析主要取決于風(fēng)險(xiǎn)假設(shè)分析和財(cái)務(wù)分析。(一)風(fēng)險(xiǎn)假設(shè)(來自同類產(chǎn)品的其他品牌和小品牌的競(jìng)爭(zhēng)所帶來的風(fēng)險(xiǎn)以及產(chǎn)品的處理)(二)財(cái)務(wù)分析(成本銷售收入營(yíng)業(yè)費(fèi)用預(yù)算表、管理制造財(cái)務(wù)費(fèi)用的預(yù)算表、費(fèi)用構(gòu)成情況表、利潤(rùn)預(yù)計(jì)表的分析確定加盟店的贏利能力)(三)投資回報(bào)六、市場(chǎng)營(yíng)銷(一)店鋪的硬件營(yíng)銷系
7、統(tǒng)(產(chǎn)品陳列柜、試衣間、收銀臺(tái)、燈光、店鋪的外墻及門頭的設(shè)計(jì)規(guī)劃、陪同者的休息區(qū))(二)店鋪的軟件營(yíng)銷系統(tǒng)(產(chǎn)品知識(shí)的介紹、店員的招牌動(dòng)作、文明用語、咨詢服務(wù))(三)店鋪的一對(duì)一營(yíng)銷(一對(duì)一溝通交流、進(jìn)門營(yíng)銷系統(tǒng)、接待營(yíng)銷系統(tǒng)、一對(duì)一定做產(chǎn)品和服務(wù)、一對(duì)一的客戶關(guān)系管理)(四)銷售渠道(五)產(chǎn)品策略(根據(jù)產(chǎn)品的生命周期理論推出不同的營(yíng)銷手段)(六)促銷策略(黛安芬是中高端產(chǎn)品在價(jià)格方面在開始時(shí)進(jìn)行高價(jià)低促銷策略,即以高價(jià)格、低促銷費(fèi)用來推出新產(chǎn)品。通過兩者結(jié)合,以求從市場(chǎng)上獲取較大利潤(rùn))七、結(jié)束語附件一:關(guān)于內(nèi)衣的市場(chǎng)調(diào)查問卷附件二:關(guān)于內(nèi)衣
8、市場(chǎng)的調(diào)研報(bào)告黛安芬內(nèi)衣加盟店創(chuàng)業(yè)策劃書策劃綱要:隨著梧州市場(chǎng)的擴(kuò)大,我們創(chuàng)業(yè)小組決定對(duì)黛安芬品牌在梧州開立加盟店。本計(jì)劃主要通過對(duì)黛安芬產(chǎn)品介紹、前景市場(chǎng)分析(國(guó)