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1、Touristdestination'sbrandidentitySlovenia,asanexampleAbstract:thisarticleaimstoexploretheconceptoftouristdestinationbrandimagefromthesupplysideandcomparingwiththoseresearcheswhichfocusontourists'feelingoftouristdestinationbrand?Researchersandprofessionalsagreethatit'snecessaryandindivisiblet
2、oanalyzebrandconceptinappropriatingbrandidentityandimagecognition.However,accordingtothestudy,researchersmadethesurveywithinformationmainlyfromtheperspectiveofperceptualimage.Sincelackingsupplierresearchmaycreatesomeimbalances,misunderstandingsandneglectsfortouristdestinationbrand,thispaperc
3、itesaseriesoftheoryframeworktodesignandanalyzethesignsoftourismdestinations.Especially,forthecasestudyofSlovenia?Keywords:brandidentifier;brandconcept;Slovenia;touristdestinationbrandconceptIntroductionAlthoughtheearlyresearchershadtheirdoubtsfortheshiftfrombrandconcepttotheenvironmeritsofto
4、urismdestinations,thisconcepthascausedmanyexpertsandscholarslater.Althoughtourismdestinationcanbethebrand,westillhavetopaycloseattentiontothetransformationfrombrandprinciplestoitsenvironmerits?Thisapproachcouldbetoocommercialwhichmaydamagethecharacteristicoftouristattract!ons.Forinstanee,tob
5、uildtheirownbrandsinaglobalenvironment,theyneedsomehumanrelationsinsociety,historicalcultureandlocalcustoms?Allofthemcouldbehelpfultoapartitfromtheothercompetitors.Someresearchershavecometorealizethattheparticularityofthehistoricalcultureincultureconcepts.Therefore,thedevelopmentofthetourism
6、destinationbrandshouldsticktoacoherenttheoreticalframeworkandgetthesupportofstakeholders.Sofarnow,alargenumberoftourismdestinationresearcheshaddefinedbrandconceptssuccessivelyfromthedemandside.Itmaycausealotofresearchunderstandtourismdestinationfromtheconsumercognition.Comparedwiththat,thesu
7、ppliers7viewsfortourismdestinationbrandareneglectedbyall.Researchscientistsandscholarsagreedthatit'snecessarytoanalysistheconceptofbrandfrombothsupplyanddemandsides.DeChernatonyeventhinksthatrecentbrandconceptanalysisshouldconnecttheconceptofbrandr