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1、...“挑戰(zhàn)杯”大學生創(chuàng)業(yè)計劃大賽培訓材料創(chuàng)業(yè)計劃書范文甲殼質材料研究&開發(fā)有限責任公司本案例為首屆“挑戰(zhàn)杯”全國大學生創(chuàng)業(yè)計劃大賽金獎作品。請參照其內(nèi)容。第1頁共33頁......“挑戰(zhàn)杯”大學生創(chuàng)業(yè)計劃大賽培訓材料目錄1.執(zhí)行摘要........................................................41.1.公司描述...................................................41.2.市場................
2、.......................................41.3.投資與財務.................................................41.4.組織與人力資源.............................................52.項目背景........................................................52.1.產(chǎn)業(yè)背景.............................
3、......................52.2.產(chǎn)品概述...................................................52.3.甲殼質可吸收縫合線的優(yōu)點...................................62.4.甲殼質應用前景.............................................63.市場機會........................................................63
4、.1.市場特征...................................................63.2.市場細分...................................................73.3銷售渠道分析.................................................73.4競爭分析.....................................................84.公司戰(zhàn)略...........
5、...............................................94.1總體戰(zhàn)略.....................................................94.2發(fā)展戰(zhàn)略.....................................................95.市場營銷.........................................................115.1目標市場(TargetMarket)
6、....................................115.2產(chǎn)品和服務..................................................115.3價格（Price）...............................................115.4銷售渠道（Place）...........................................125.5推廣策略（Promotion）....................
7、...................125.6市場開發(fā)與進入..............................................136.生產(chǎn)管理.........................................................146.1生產(chǎn)要求....................................................146.2廠址選擇............................................
8、........14第2頁共33頁......“挑戰(zhàn)杯”大學生創(chuàng)業(yè)計劃大賽培訓材料1.項目進度....................................................152.生產(chǎn)工藝流程................................................151.1.投資分析.........................................
