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《城市旅游產(chǎn)業(yè)競爭力研究——以沿渤海四城市為例》由會員上傳分享,免費在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、摘要本文研究的主要目的在于發(fā)展和完善競爭力在旅游產(chǎn)業(yè)領(lǐng)域的應(yīng)用理論體系;探索進行城市旅游產(chǎn)業(yè)競爭力分析的方法;通過對沿渤海四個城市旅游產(chǎn)業(yè)競爭力的實證分析,為這些地區(qū)及其它相似區(qū)域的旅游決策者提供一個具有可操作性的新思路、新方法。本文采用層次分析法(AHP)確定指標權(quán)重;采用算術(shù)加權(quán)平均法計算沿渤海四城市旅游產(chǎn)業(yè)競爭力得分;采用比較分析法、定性分析與定量分析相結(jié)合的方法對沿渤海城市旅游產(chǎn)業(yè)競爭力進行研究。首先,從概念上對旅游產(chǎn)業(yè)、產(chǎn)業(yè)競爭力、城市旅游產(chǎn)業(yè)競爭力進行界定,分析城市旅游產(chǎn)業(yè)競爭力的影響因素,對國內(nèi)外一些專家學(xué)者的競爭力理論和產(chǎn)業(yè)競爭力、旅游競爭
2、力的分析評價模型進行探索研究,嘗試性地提出了城市旅游產(chǎn)業(yè)競爭力評價模型。其次,通過建立城市旅游產(chǎn)業(yè)競爭力影響因素的分析和評價模型,從旅游產(chǎn)業(yè)競爭業(yè)績、旅游競爭潛力和旅游環(huán)境支持力三個方面構(gòu)建城市旅游產(chǎn)業(yè)競爭力評價指標體系。再次,選用層次分析法(AHP)和加權(quán)算術(shù)平均法計算沿渤海四城市的旅游產(chǎn)業(yè)競爭力得分,并將各城市各層次指標進行橫向分析研究,找出對旅游產(chǎn)業(yè)競爭力產(chǎn)生影響的指標因素。,.‘最后,總結(jié)沿渤海四個城市旅游產(chǎn)業(yè)競爭力現(xiàn)存的問題,針對這些問題從加強區(qū)域旅游合作、增強經(jīng)濟活力、培育旅游專業(yè)人才、提升旅游資源吸引力和加大促銷力度拓展旅游市場等方面提出沿渤
3、海城市提升城市旅游產(chǎn)業(yè)競爭力的對策。關(guān)鍵詞:城市旅游產(chǎn)業(yè)競爭力評價指標體系評價模型層次分析法ⅢAbstractTheaimsofthisdissertationa∞todevelopandimprovecompetitivenessinappliedtheorysystemofthetouristindustry,andtoexplorethemethodSofconductingtouristindustrycompetitivenessanalysisindifferentcities.Byanalysisthetouristindustrycompe
4、titivenessofthefourcitiesalongtheBohaiSea,amanageablenewthinkingandmethodwillbeprovidedtothetouristpolicymakersintheseregionsandothersimilarregions.AnalyticHierarchyProcess(AHP)isadoptedinthisdissertationtodefineindexweight.Arithmeticweightcalculationaveragemethodisadoptedtoscoret
5、hecompetitivenessofthesefourcitiesalongtheBohaiSea.TouristindustrycompetitivenessofthecitiesalongtheBohaiSeaissearchedcombiningcontrastiveanalysismethod,qualitativeanalysismethodandquantitativeanalysismethod.Firstly,touristindustry,industrycompetitiveness,citytouristindustrycompet
6、itivenessaredefinedrespectivelyintermsoftheirconcepts;theinfluencingfactorstocitytouristcompetitivenessareanalyzed.Competitivene-SStheory,industrycompetitivenessandtouristcompetitivenessanalyzingandevaluatingmodelsofsomeexpertsandscholar,bothhomeandabroadareexploredandrese剮-ckamod
7、elofcitytouristindustrycompetitivenessevaluationistentativelyputforward.Secondly,throughtheestablishmentofcitytouristindustrycompetitivene—SSinfluencingfactorsanalysisandevaluationmodel,allevaluationindexsystemofcitytouristindustrycompetitivenessisstructuredfromthreeaspects,namely
8、,touristindustrycompetition刪eveme