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1、新媒體時(shí)代廣播發(fā)展的機(jī)遇與挑戰(zhàn)摘要隨著科技的發(fā)展、社會的進(jìn)步,人類的生活越來越便捷。回想“車馬很慢,書信很遠(yuǎn)”的歲月,不得不感嘆新媒體時(shí)代的巨大發(fā)展和變化。21世紀(jì)作為一個(gè)新媒體快速發(fā)展并迅速成為時(shí)代主流的時(shí)代,我們享受了更多的便利和新媒體帶來的好處的同時(shí)不得不思考傳統(tǒng)媒體的發(fā)展,今天甚至未來傳統(tǒng)媒體的發(fā)展之路將會越來越充滿困境。清華大學(xué)的熊澄宇教授認(rèn)為:“新媒體是一個(gè)不斷變化的概念。在今天網(wǎng)絡(luò)基礎(chǔ)上又有延伸,無線移動的問題,還有出現(xiàn)其他新的媒體形態(tài),跟計(jì)算機(jī)相關(guān)的。這都可以說是新媒體。”也就是說,新媒體社會不斷變化和發(fā)
2、展的產(chǎn)物,并且隨著社會的發(fā)展不斷革新,相比較之下傳統(tǒng)的班刊、廣播、電視機(jī)等傳統(tǒng)媒體越來越落后于新興媒體。但是傳統(tǒng)媒體的存在也充分說明了仍然是被人類社會所需要和具有發(fā)展的價(jià)值的,廣播也是如此。廣播雖然在新媒體時(shí)代發(fā)展的困難和挑戰(zhàn)越來越多,但不意味著廣播應(yīng)該被完全取代或者說廣播已經(jīng)完全沒有了發(fā)展的價(jià)值,相反,在新媒體時(shí)代廣播的發(fā)展應(yīng)該進(jìn)入一個(gè)新的高度來適應(yīng)社會的需要。因此論文就新媒體時(shí)代廣播發(fā)展的現(xiàn)狀進(jìn)行調(diào)查,了解廣播發(fā)展存在的困難具體表現(xiàn)在哪些方面,而這些表現(xiàn)又有那些深層次的原因,從而立足于真是存在的、客觀的現(xiàn)狀,為新媒體
3、時(shí)代下廣播更好的發(fā)展提出具體的、具有可行性的建議,促進(jìn)新媒體時(shí)代廣播更好更快的發(fā)展。關(guān)鍵詞:新媒體;廣播;發(fā)展;挑戰(zhàn)AbstractWiththedevelopmentofscienceandtechnologyandtheprogressofsociety,people'slivesarebecomingmoreandmoreconvenient.Recall"goesveryslow,longletter"years,havelamentedthehugedevelopmentandchangeinthenewmed
4、iaera.Intwenty-firstCenturyasarapiddevelopmentofnewmediaeraandquicklybecamethemainstreamofthetimes,weenjoymoreconvenienceandbenefitsofnewmediaatthesametimetothinkaboutthedevelopmentoftraditionalmedia,andeventodaythefuturedevelopmentpathoftraditionalmediawillbemor
5、eandmorefullofdifficulties.TsinghuaUniversityprofessorXiongChengyusaid:"thenewmediaisachangingconcept.Onthebasisoftoday'snetworkhasbeenextended,theproblemofwirelessmobility,aswellastheemergenceofothernewmediaforms,computerrelated.Itcanbesaidthatthenewmedia."Thati
6、stosay,thenewmediaareconstantlydevelopingandupdating,andthetraditionalmagazines,radio,televisionandothertraditionalmediaarebecomingmoreandmorebackward.However,theexistenceoftraditionalmediaalsofullyshowsthatthevalueofthehumansocietyisstillneededanddevelopment,and
7、soisthebroadcast.Althoughthedevelopmentofbroadcastinginthenewmediaeramoreandmoredifficultiesandchallenges,butdoesnotmeanthatbroadcastingshouldbecompletelyreplacedorbroadcasthasnodevelopmentvalue,onthecontrary,inthedevelopmentoftheeraofnewmediabroadcastingshoulden
8、teranewheighttomeettheneedsofthesociety.Therefore,thepresentsituationoftheeraofnewmediabroadcastingdevelopmentsurvey,understandthebroadcastingdevelopmentdiffic