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1、THESTARTUPEXPERIENCEUXcomponentsinsidestartupsUXSpeakeasyJuly2013JohnStrottJOHNSTROTTUXDesignerUXWITHOUTUXTwocorecomponentstoastartupthatareusercentered.VISIONSTATEMENT&MINIMUMVIABLEPRODUCTVISIONSTATEMENTAshortsentencedefiningtheorganization’spurposeandvalues.“YOUPRESSTH
2、EBUTTON,WEDOTHEREST”“YOUPRESSTHEBUTTON,WEDOTHEREST”GeorgeEastman,FounderofEastmanKodakCompanyKEYSTOCREATINGAVISIONSTATEMENTKEYSTOCREATINGAVISIONSTATEMENT?ItaddressesarealneedKEYSTOCREATINGAVISIONSTATEMENT??ItaddressesarealneedItissimpleKEYSTOCREATINGAVISIONSTATEMENT???It
3、addressesarealneedItissimpleItisuniqueKEYSTOCREATINGAVISIONSTATEMENT????ItaddressesarealneedItissimpleItisuniqueItservesasaguidinglight?Itservesasaguidinglight?Itservesasaguidinglight"ASTARTOSAILYOURSHIPBY"JesseJamesGarret,AuthorofTheElementsofUserExperienceTHEVISIONDRIV
4、ENSTARTUPISAUXDRIVENSTARTUPMINIMUMVIABLEPRODUCTAnMVPhasjustthosefeaturesthatallowtheproducttobedeployed.EXAMPLESNickWoodman,FounderofGoProwithMVPEXAMPLESTestshotfromGoProMVPEXAMPLESGoProproductassortmentEXAMPLESKellySlaterw/GoProHerocameraKEYSTOCREATINGAMVP?Writetheusers
5、toryKEYSTOCREATINGAMVPAsa___,Ineedto___soIcan___.AsadedicatedUXspeakeasymember,Ineedtoinviteotherstoanearbypub,soIcancontinuedrinking&talkingUX.??WritetheuserstoryMaptheinteractionsKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’
6、tmakeitBooked???WritetheuserstoryMaptheinteractionsIdentifyemotionsKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLoginLocateSetti
7、meTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBooked????WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitKEYSTOCREATINGAMVPLoginLocateSettimeTellpeople*NotanactualstepNothingnearbyIcanmakeitIcan’tmakeitBookedLocateTellpeopleIcanmakeitLocateTe
8、llpeopleIcanmakeit?????WritetheuserstoryMaptheinteractionsIdentifyemotionsSimplifyitValidateitKEYSTOCRE
