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《 電子商務(wù)為我國(guó)外貿(mào)企業(yè)帶來(lái)的商機(jī)與挑戰(zhàn)》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、電子商務(wù)為我國(guó)外貿(mào)企業(yè)帶來(lái)的商機(jī)與挑戰(zhàn)——以我國(guó)中小外貿(mào)企業(yè)為例摘要:由于經(jīng)濟(jì)全球化的發(fā)展,市場(chǎng)經(jīng)濟(jì)的變化,國(guó)際貿(mào)易的形式也隨之改變。傳統(tǒng)的貿(mào)易方式已經(jīng)漸漸退出歷史的舞臺(tái),具有低成本以及高效率等優(yōu)勢(shì)的新型貿(mào)易方式-電子商務(wù)被廣泛應(yīng)用。不僅如此,作為一種全新的經(jīng)濟(jì)貿(mào)易模式,電子商務(wù)尤其是跨境電子商務(wù)模式占全球貿(mào)易經(jīng)濟(jì)的比例也不斷上升,并進(jìn)而逐漸成為了各個(gè)國(guó)家的外貿(mào)企業(yè)所采取的主要貿(mào)易模式。然而,值得注意的是,隨著電子商務(wù)的不斷發(fā)展,我國(guó)的外貿(mào)企業(yè)尤其是陷入停滯發(fā)展階段的中小外貿(mào)企業(yè)也迎來(lái)了新的發(fā)展基于,并進(jìn)而借此以彌補(bǔ)了自身的資金、品牌以及成本等多個(gè)方面的劣勢(shì),從而取得了令人可喜的貿(mào)
2、易業(yè)績(jī)。但是,機(jī)遇與挑戰(zhàn)往往是并存的,電子商務(wù)能為中小外貿(mào)企業(yè)帶來(lái)機(jī)遇的同時(shí),也會(huì)因?yàn)橹行⊥赓Q(mào)企業(yè)自身存在的經(jīng)營(yíng)問(wèn)題給自己帶來(lái)不可想象的挑戰(zhàn)。綜上所述,筆者試著結(jié)合電子商務(wù)時(shí)代中的中小外貿(mào)企業(yè)的發(fā)展?fàn)顩r,接著對(duì)電子商務(wù)為我國(guó)中小外貿(mào)企業(yè)帶來(lái)的機(jī)遇與挑戰(zhàn)進(jìn)行科學(xué)的分析,最后希望能為我國(guó)外貿(mào)企業(yè)的發(fā)展提供有用性的建議。關(guān)鍵詞:電子商務(wù)、外貿(mào)企業(yè)、商機(jī)、挑戰(zhàn)Abstract:Inthemodernandrapiddevelopmentofeconomicglobalization,theformofmoderntradehaschangeddramatically.Thetraditio
3、nalwayoftradehasbeenreplacedbynewtypeofe-commercewithglobal,highefficiencyandlowcost.Notonlythat,asanewmodelofeconomicandtrade,e-commerce,especiallycross-bordere-commercemodelaccountedfortheproportionoftheglobaltradeeconomyisalsorising,andthusgraduallybecomethecountry'sforeigntradeenterprisest
4、otakethemaintrademodel.However,itisworthnotingthat,withthecontinuousdevelopmentofe-commerce,China'sforeigntradeenterprises,especiallyinthestageofstagnationofsmallandmedium-sizedforeigntradeenterprisesalsousheredinanewdevelopmentbasedon,andthustomakeupfortheirownfunds,brandAswellasthecostandoth
5、eraspectsofthedisadvantages,whichhasmadegratifyingtradeperformance.Butatthesametime,duetotheshortcomingsofChina'ssmallandmedium-sizedforeigntradeenterprisesthemselves,e-commerceincreatingacertainbusinessopportunitiesforit,butalsotofaceitisdifficulttoimagineahugechallenge.Inviewofthis,Itrytosma
6、llandmedium-sizedforeigntradeenterprisesintheeraofe-commercedevelopmentperspective,toexploree-commerceforsmallandmedium-sizedforeigntradeenterprisesinChinabroughtaboutbythebusinessopportunitiesandchallenges,andthustomaketargetedsimple,hopingtopromoteTheFurtherDevelopmentofChina'sForeignTradeEn
7、terprises.Keywords:e-commerce,foreigntradeenterprises,businessopportunities,challenges目錄目錄3第一章緒論3(一)研究背景3(二)國(guó)內(nèi)外研究綜述41.國(guó)內(nèi)研究綜述42.國(guó)外研究綜述4(三)研究意義5第二章電子商務(wù)的發(fā)展及其優(yōu)勢(shì)分析6(一)電子商務(wù)的概念及發(fā)展歷程6(二)電子商務(wù)在國(guó)際貿(mào)易中的競(jìng)爭(zhēng)優(yōu)勢(shì)61.提高通信速度和通信效率72.節(jié)省開(kāi)支,降低成本73.創(chuàng)造更多的貿(mào)易機(jī)會(huì)7第三章我