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1、開啟學(xué)生創(chuàng)業(yè)新時代13目錄一、背景介紹····················································第2頁二、周邊市場環(huán)境分析·············································第2頁（一）、位置分析··················································第2頁（二）、人口分析··················································第3頁（三
2、）、SWOT分析················································第3頁1、優(yōu)勢·························································第3頁2、劣勢·························································第4頁3、機遇·························································第4頁4、挑戰(zhàn)·
3、························································第5頁三、助力方介紹···················································第5頁（一）、企業(yè)名稱··················································第5頁13（二）、經(jīng)營范圍··················································第5頁四、成本投入······
4、···············································第5頁五、營業(yè)管理·····················································第6頁（一）承載模式···················································第6頁（二）營業(yè)分區(qū)···················································第6頁（三）培訓(xùn)·················
5、······································第6頁1、業(yè)務(wù)知識······················································第6頁2、銷售技巧······················································第7頁（四）、激勵管理··················································第7頁（五）、營銷宣傳管理··················
6、····························第7頁1、宣傳··························································第7頁2、營銷··························································第7頁2.1、常態(tài)化營銷···················································第8頁2.2、階段性營銷·····················13
7、······························第9頁七、文化建設(shè)····················································第10頁13助力生創(chuàng)業(yè)企劃方案一、背景介紹西南科技大學(xué)城市學(xué)院（以下簡稱城市學(xué)院）位于綿陽市游仙區(qū)，是2006年經(jīng)國家教育部批準(zhǔn)的本科層次獨立學(xué)院，是一所以工科為主，涵蓋了工、經(jīng)、管、文多個學(xué)科的應(yīng)用型大學(xué)。由西南科技大學(xué)與萬博社會事業(yè)發(fā)展集團共同舉辦，是以本科層次為主、面向全國統(tǒng)一招生的全日制普通高等學(xué)校。學(xué)院占地500余畝，
8、批準(zhǔn)學(xué)生規(guī)模8000人。該校堅持“育人為本、質(zhì)量立校、特色發(fā)展、服務(wù)地方”的辦學(xué)理念，發(fā)揚中國科技城綿陽的科技創(chuàng)新精神，在教學(xué)、科研、社會服務(wù)與國際交流諸方面，全方位地為現(xiàn)代化城市建設(shè)作貢獻。城市學(xué)院為幫扶貧困學(xué)生，以及幫助學(xué)生創(chuàng)業(yè)，在14年創(chuàng)造性開建學(xué)生創(chuàng)業(yè)計劃。該活動可以讓學(xué)生在校期間體驗創(chuàng)業(yè)，為邁向社會為社會做出貢獻打下堅實基礎(chǔ)。啟航通訊經(jīng)過多方考察，愿為助力學(xué)生創(chuàng)業(yè)計劃進行貢獻自已的力量，為創(chuàng)新性教育事業(yè)
