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1、CreatingEffectiveProposalsUtilizingProposalGraphicsCONSULTINGWhatareProposalGraphics?They’reworth1,000wordswhenusedproperlyandeffectivelyGreatforpageconstraintsTheyshowspatialrelationshipsTheybreakupmonotonoustextTheyconveyinformationquicklySomeevaluatorsfocusprimarilyongraphicsWhatGraphicsRepr
2、esentArchitectures(1-3)Technicaldiagrams,networktopologies,etc.ProcessesandMethodologies(4-9)Managementprocedures,testingprocesses,KPMGmethodologies,etc.Relationships(10-11)Organizationalcharts,reportingstructuresStatisticsandRelatedInformation(12-19)RevenuefiguresStaffbreakdownbyskillarea/degr
3、eeGraphicalElementsBackgroundActionCaptionsTitleFigureNumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“KeyFeatures”PhotosIllustrationsGraphicsDevelopmentProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/StartingPointPlacement/Size(Mockup)DraftGraphicalElements
4、ActionCaptionReview-Istheoriginalmessageclear?Refine(oftengothroughseveraliterations)ReviewagainActionCaptionsEffectiveforconveyingamessageandreinforcingathemeShouldbeinformativeandpositiveShouldtellthereaderwhattoconcludefromthegraphic,andnotservesolelyasatitleBadExample:“ProjectSchedule.”Good
5、Example:“KPMG’sprojectscheduleacceleratesdeliveryby3monthsduetotheuseofCOTSsoftware.”SymptomsofBadGraphicsToomuchtext(1,4)Toomuchwhitespace(14,17,19)Noclearmessage(1,3,4)Noclearentrypoint(1,3,4,9)Excessiveuseof“red”-soundsanalarmPoorbalance/symmetry(19)Poorshading/contrast(2,9,17)Noconsistency(
6、4,10)TipsandPointersClearMessage(12)5-7SecondTest(15)FlowandEntryPoint(5)Left-to-right,top-to-bottom,orcenteroutOrganization(2)Balance/Symmetry(6,10)AppropriateSize(2,8,16)UseShadingtoProvideContrast(1,8)MoreTipsandPointersConsistencyFonts,shading,shapes,pictures/images,verbtense,capitalization
7、,arrows,titles,clip-art/diagrams,photosGraphicsshouldbeconservativeandprofessional,notflashyGraphicscanandshouldreinforcethetextCheckreferencesforaccuracyPageshouldlookthesameupsidedown(12)Checkspelling/grammar(4)AnyQuestions?Carl
