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1、老外建議HiBob,IhavehelpedmanysmallChinesecompanieslearnaboutsellingintoWesternmarkets,Ithinkthatisgoodforthosewhoaresellingandthosewhoarebuying.AmIcorrectinassumingthatyournameisn'treallyBobbutthatyouhavechosenthisnametosoundmoreWestern?LotsofChinesepeopledothisbecauset
2、heythinkitwillhelpthemwhensellingintoWesternmarketplaces--thetruthisthatitcanoftenbeabadthingtodoasitisaformofdishonesty.Peoplearemorelikelytobuyfromsomeonetheytrustandusingafalsenamedoesnotcreatetrust.PeopleintheWestaregrowingincreasinglyusedtodealingwithChineseent
3、repreneursandyoushouldbeproudofyourrealnameanduseit--ortheclosestapproximationyoucangettoitwhenwritteninEnglish.HowmanyWesternpeopledoyouseeadoptingChinesenameswhentheywishtodobusinessinChina?Almostnone.Youneedadecentwebsiteifyouwan'ttopromoteyourproduct.Itriedtovis
4、itthewebsiteyousentalinktoandmostofthetimeitcouldnotbedisplayed.Thisisbad.Inmarketing,youonlygetonechancetomakeafirstimpressionandifthatimpressionisthatyourwebsitedoesnotworkthenprospectivecustomersareunlikelytotryagain.Mostpeopleyouaretryingtoselltoareverybusy,youn
5、eedtomakesureyouarenotwastingtheirtime.Perhapsitisdifficulttogetgoodweb-hostinginChina.IfthatisthecasethenyoushouldspendalittlemoneyandhostyourwebsiteinamorereliablelocationsuchastheUSA.WebsitehostingcanbeverycheapintheUSA--justUS$5permonthinmanyplaces.Also,thewebsi
6、teisinChinese,notEnglish.Mostofyour(international)marketwillbeEnglish-speakingandsowillnotbeabletoreadtheinformationonthatwebsite.YoushouldhaveittranslatedintoGOODEnglish.FartoomanyChinesecompaniestryingtoselltoWesternmarketshaveverypoorlytranslatedwebsitesandthisbe
7、comesajoke.Peoplelaughatthebadspellingandgrammar,makingitdifficulttoconvincethemthatyouhaveaqualityproductworthpurchasing.IhavehelpedanumberofChinesecompaniesbycorrectingthebadEnglishontheirwebsites(Idonotchargeforthisservice,IwanttohelpChinesebusiness-peoplesucceed
8、inWesternmarketssoIdoitforfree).Alsobeverycarefulaboutnamesandphrases.Onthewebsiteyouhavelinkedtoisthephrase"EasyGoing".Whatdoesthismean?I
