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1、CiscoUnifiedCommunicationsMediaDisplayDesignandImplementationGuideCiscoValidatedDesignJuly19,2008ThisguidedescribeshowtoimplementtheCiscoUnifiedCommunicationsMediaDisplaysolutionusingtheLiteScapeOnCastproductandCiscoUnifiedCommunicationtechnologies.Itpr
2、ovidesaproofofconceptviainteroperabilitytestingusingmultipleretailreferencearchitectures.Thisenablesaretailertoexpeditetheirimplementationofmediadisplayswithintheirenvironment.TheUnifiedCommunicationsMediaDisplaytargetaudienceissalesengineersthathaveret
3、ailaccountsinterestedinusinganIPtelephonyenvironmentasamethodfordigitalmediadisplays.ItisassumedthatadministratorsoftheUnifiedCommunicationsMediaDisplayhaveexperiencewithinstallationandacceptanceoftheproductscoveredbythisnetworkdesign.Inaddition,itisass
4、umedthattheadministratorsunderstandtheproceduresrequiredtoupgradeandtroubleshootnetworksatabasiclevel.Otherusersofthisguideincludethefollowinggroups:?Marketingpersonnelfamiliarwithcontentcreationanddistribution?Retailcustomerswithtechnicalnetworking/tel
5、ephonybackgroundandexperience?SystemadministratorswhoarefamiliarwiththefundamentalsofIPtelephony?SalesengineersresponsibleforsupportingretailaccountsAmericasHeadquarters:CiscoSystems,Inc.,170WestTasmanDrive,SanJose,CA95134-1706USA?2008CiscoSystems,Inc.A
6、llrightsreserved.UnifiedCommunicationsMediaDisplaySolution—OverviewUnifiedCommunicationsMediaDisplaySolution—OverviewTheUnifiedCommunicationsMediaDisplay(afeatureofLiteScapeOnCast)representsaninnovativeapproachfordeliveringmultimediacontenttobothcustome
7、rsandsalesassociatesonthestorefloor.Avarietyofcapabilities,suchastwo-waycommunications,dynamiccontentmanagement,andinteractivecontrol,expandthepossibilitiescomparedtomoreexpensiveandrestrictivekiosks.CombinedwiththeflexibilityoftheCiscoUnifiedCommunicat
8、ionenvironment,retailersexpandtheutilityoftheirexistinginfrastructure.ThefollowingareUnifiedCommunicationsMediaDisplaysolutioncorecomponents:?OnCastDirectoryServer?OnCastComposer?CiscoUnifiedCommunicationManager?7970IPPhonesThiss
