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1、BusinessIntelligenceandMasterDataManagementSynergyGartnerMasterDataManagementSummitKurtSchlegelMay4-6,2011HyattRegencyCenturyPlazaLosAngeles,CANotesaccompanythispresentation.PleaseselectNotesPageview.ThesematerialscanbereproducedonlywithwrittenapprovalfromGartner.Sucha
2、pprovalsmustberequestedviae-mail:vendor.relations@gartner.com.GartnerisaregisteredtrademarkofGartnerIncoritsaffiliatesGartnerisaregisteredtrademarkofGartner,Inc.oritsaffiliates.Thispresentation,includinganysupportingmaterials,isownedbyGartner,Inc.and/oritsaffiliatesand
3、isforthesoleuseoftheintendedGartneraudienceorotherauthorizedrecipients.Thispresentationmaycontaininformationthatisconfidential,proprietaryorotherwiselegallyprotected,anditmaynotbefurthercopied,distributedorpubliclydisplayedwithouttheexpresswrittenpermissionofGartner,In
4、c.oritsaffiliates.?2011Gartner,Inc.and/oritsaffiliates.Allrightsreserved.BusinessIntelligenceandMasterDataManagementSynergyManyorganizationsjustbeginningtheirMDMstrategiesarefocusedprimarilyontacklingthemassiveManyorganizationsjustbeginningtheirMDMstrategiesarefocusedp
5、rimarilyontacklingthemassiveproblemofdevelopingmastercoreentities,suchascustomerandproductmasters.Butmastercoreentitiesdonotsolvealldataconsistencyissues.Inparticular,MDMprogramsmustincludeperformancemeasures,aswellasdimensionalhierarchiesintheprogram'sscope.Centralize
6、dbusinessintelligenceteamshavebeentryingtoestablishconsistentandinsightfuldimensionsandmeasuresforyears,butonlyforreportingandanalysisusecases.ThebenefitofincludingdimensionsandmeasuresinthescopeofanMDMprogramisthatMDMisbeingarchitectedtobeupstream,sotheconsistentdimen
7、sionsandmeasurescanbeusedforawidearrayofoperationalusecases.Thetrendtowardembeddinganalyticsmoredirectlyintobusinessprocessesandenterpriseapplicationsevenfurtheremphasizestheneedforconsistentdimensionsandmeasuresforoperationalusecases.However,MDMleadersoftenareoverlyfo
8、cusedondeliveringacentralized,commandandcontrolmodel.OnethingtheBIteamhaslearnedoverthepast10yearsisthatuserswillrebe
