Making sense of big data

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1、TechnologyforecastMakingsenseofBigDataAquarterlyjournal2010,Issue3Inthisissue042236TappingintotheBuildingabridgeRevisingtheCIO’spowerofBigDatatotherestofyourdatadataplaybookContentsFeatures04TappingintothepowerofBigDataTreatingitdifferentlyfromyourcoreenterprisedataise

2、ssential.22BuildingabridgetotherestofyourdataHowcompaniesareusingopen-sourcecluster-computingtechniquestoanalyzetheirdata.36RevisingtheCIO’sdataplaybookStartbyadoptingafreshmind-set,groomingtherighttalent,andpilotingnewtoolstoridethenextwaveofinnovation.Interviews14The

3、datascalabilitychallengeJohnParkinsonofTransUniondescribesthedatahandlingissuesmorecompanieswillfaceinthreetofiveyears.18Creatingacost-effectiveBigDatastrategyDisney’sBudAlbers,ScottThompson,andMattEstesoutlineanagileapproachthatleveragesopen-sourceandcloudtechnologies

4、.34Hadoop’sforayintotheenterpriseCloudera’sAmrAwadallahdiscusseshowandwhydiversecompaniesaretryingthisnovelapproach.46NewapproachestocustomerdataanalysisRazorfish’sMarkTaylorandRayVelezdiscusshownewtechniquesenablethemtobetteranalyzepetabytesofWebdata.Departments02Mess

5、agefromtheeditor50Acknowledgments54SubtextMessagefromtheeditorBillJameshaslovedbaseballstatisticseversincehewasakidinMayetta,Kansas,cuttingbaseballcardsoutofthebacksofcerealboxesintheearly1960s.James,whocompiledTheBillJamesBaseballAbstractforyears,isarenowned“sabermetr

6、ician”(atermhecoinedhimself).HenowisasenioradvisoronbaseballoperationsfortheBostonRedSox,andhepreviouslyworkedinasimilarcapacityforotherMajorLeagueBaseballteams.Jameshasdonemoretochangetheworldofbaseballstatisticsthananyoneinrecentmemory.AsbroadcasterBobCostassays,Jame

7、s“doesn’tjustunderstandinformation.Hehasshownpeopleadifferentwayofinterpretingthatinformation.”BeforeBillJames,MajorLeagueBaseballteamsallreliedonlong-heldassumptionsabouthowgamesarewon.Theyassumedbattingaverage,forexample,hadmoreimportancethanitactuallydoes.Jameschall

8、engedtheseassumptions.Heaskedcriticalquestionsthatdidn’thavegoodanswersatthetime,andhedidtheresearchandanalysisnecess