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1、AndreasS.Weigend,PhDSJTUDec2004韋思岸教授E-Business(7):Markets電子商務(wù)(7):市場和拍賣Content–MarketsizeforB2B(BusinesstoBusiness)B2B（企業(yè)對企業(yè)）市場規(guī)模–Price-settingmechanisms(catalogs,auctions,exchanges)定價機制(目錄、拍賣、交易)–Pricingmodelsforoperatingthemarket定價模式–Reputationmanagement信譽管理–Supplieradoption,qualityass
2、urance,disputeresolution,…接納供應(yīng)商、保證質(zhì)量–Example:eBay例：eBayB2BCommerceandB2BMarketsB2B商務(wù)及B2B市場?B2Bcommerce:PurchaseandsaleofgoodsandservicesbetweenbusinessesB2B商務(wù)：企業(yè)間商品和服務(wù)的購銷–Autoparts汽車部件–SDRAMchipsSDRAM芯片–Telecombandwidth電信帶寬–Naturalgas天然氣–Officesupplies辦公用品?B2Bmarkets:Internet-basedmarke
3、tsforB2BcommerceB2B市場：基于互聯(lián)網(wǎng)的B2B商務(wù)市場7-2B2BMarkets:SomeHistoryB2B市場：一些歷史情況?BeforeB2Bmarkets:EDI(electronicdatainterchange),closebilateralrelationships?Pre-1998:ConventionalInternet-basedcommercebysomeleadingcomputerandnetworkingproductcompanies–Cisco,Dell,Sun,…?1998:Independent(VC-backed)
4、marketsemerge,toconnectbuyersandsellersovertheWeb–Chemdex,VerticalNet,MetalSite?1999:SpecificbuyersandsellerslaunchtheirownB2Bmarkets–AutoExchange(Ford,buyer),Polymerland(GE,seller)?2000:Participantsjoinforcestoannounceindustry-sponsoredmarketplaces–Roleofindependentsbecomessoftwarevend
5、ors?2002:7%penetration?在B2B市場之前：電子數(shù)據(jù)交換和密切的雙邊關(guān)系?1998年前：一些領(lǐng)先的計算機及聯(lián)網(wǎng)產(chǎn)品公司的傳統(tǒng)互聯(lián)網(wǎng)商務(wù)–思科、戴爾、太陽……?1998年：獨立（以風(fēng)險資本為后盾）市場出現(xiàn)，將買賣雙方通過網(wǎng)絡(luò)進(jìn)行連接–Chemdex,VerticalNet,MetalSite?1999年：特定的買方和賣方推出了自己的B2B市場–AutoExchange(福特，買方),Polymerland(通用電氣，賣方)?2000年：參與者聯(lián)合起來宣布推出由行業(yè)贊助的市場，獨立公司成為軟件銷售商–Roleofindependentsbecomess
6、oftwarevendors?2002年：7%滲透率7-3B2B市場預(yù)測(09/01)B2BMarketProjections(09/01)$6,00040%36%35%$5,00029%$5,45030%$4,00025%20%$4,111$3,00020%$2,00012%$2,68815%7%10%$1,0003%4%$1,5155%$793$343$466$00%2000200120022003200420052006TotalB2BGoods-BillionsTotalPenetration總滲透率B2B商品總計－10億7-4B2BMarketsB2B市場預(yù)
7、測Heavyindustries重工業(yè)Aerospaceanddefense航天國防$3,000Shippingandwarehousing船運倉儲Industrialequipmentandsupplies工業(yè)設(shè)備和供應(yīng)Pharmaceuticalandmedicalproduct醫(yī)s藥產(chǎn)品$2,500Construction建筑Foodandagriculture食品和農(nóng)業(yè)Consumergoods消費品Paperandofficeproducts紙業(yè)和辦公產(chǎn)品$2,000Utilities公用事業(yè)Petrochemicals石化Motorveh
