資源描述:
《Harvard.Business.Review.(2004-02)》由會員上傳分享,免費在線閱讀,更多相關內(nèi)容在學術論文-天天文庫。
1、Clickheretovisit:NowAvailable!ExclusiveNewBenefitforHBRSubscribers:OnlineaccesstothepasttwelveissuesofHBR!Simplyselecttheissueyouwanttoaccessfromthedropdownmenuabove.MeasuringtheStrategicReadinessofHowtoHaveanHonestConversationIntangibleAssetsAboutYourBusinessStra
2、tegyRobertS.KaplanandDavidP.NortonMichaelBeerandRussellA.EisenstatWorseThanEnemiesLaunchingaWorld-ClassJointVentureKerryJ.SulkowiczJamesBamford,DavidErnst,andDavidG.FubiniGettingITRightCharlieS.FeldandDonnaB.StoddardTheHBRListTheHBRList:BreakthroughIdeasfor2004IsY
3、ourCompanyReadytoGo?MeasuringtheStrategicReadinessofIntangibleFromtheEditorBestPracticeAssetsRobertS.KaplanandForStrategy,theReadinessIsAllTurningGadfliesintoAlliesDavidP.NortonThomasA.StewartMichaelYazijiForethoughtPanelDiscussionGetyourHBRSubscriberAlertBooksinB
4、riefOptArtistsDonMoyer>
5、ClickHereHBRCaseStudyAlsointhisIssueGiveMyRegretstoWallStreetThenextissueofHBRMarkL.FrigoandJoelLitmanLetterstotheEditoronlinewillpostonthe1stofthemonth.ManagingYourselfExecutiveSummariesSuccessThatLastsReprintsandSubscriptionsLauraNashandH
6、owardStevensonAboutHBRCopyright?2004HarvardBusinessSchoolPublishing.Allrightsreserved.Clickheretovisit:>
7、PurchaseReprint
8、February2004>MeasuringtheStrategicReadinessofIntangibleAssets>
9、PrintableVersion>
10、E-mailaColleagueMeasuringtheStrategicReadinessof>
11、ExecutiveSum
12、maryIntangibleAssetsAreal—andrevolutionary—opportunityliesinstudyingandassessinghowwellpreparedacompany’speople,systems,andculturearetocarryoutTheStrategyMapitsstrategy.HumanCapitalReadinessatConsumerBankbyRobertS.KaplanandDavidP.NortonSevenBehaviorsforTransformat
13、ionHowvaluableisacompanyculturethatenablesemployeestounderstandandbelieveintheirorganization’smission,vision,andcorevalues?What’sthepayofffrominvestinginaknowledgemanagementsystemorinanewcustomerdatabase?Isitmoreimportanttoimprovetheskillsofallemployeesorfocusonth
14、oseinjustafewkeypositions?RobertS.Kaplan(rkaplan@hbs.edu)istheMeasuringthevalueofsuchintangibleassetsistheholygrailofaccounting.Employees’MarvinBowerPro