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1、Clickheretovisit:NowAvailable!ExclusiveNewBenefitforHBRSubscribers:OnlineaccesstothepasttwelveissuesofHBR!Simplyselecttheissueyouwanttoaccessfromthedropdownmenuabove.MeasuringtheStrategicReadinessofHowtoHaveanHonestConversationIntangibleAssetsAboutYourBusinessStra
2、tegyRobertS.KaplanandDavidP.NortonMichaelBeerandRussellA.EisenstatWorseThanEnemiesLaunchingaWorld-ClassJointVentureKerryJ.SulkowiczJamesBamford,DavidErnst,andDavidG.FubiniGettingITRightCharlieS.FeldandDonnaB.StoddardTheHBRListTheHBRList:BreakthroughIdeasfor2004IsY
3、ourCompanyReadytoGo?MeasuringtheStrategicReadinessofIntangibleFromtheEditorBestPracticeAssetsRobertS.KaplanandForStrategy,theReadinessIsAllTurningGadfliesintoAlliesDavidP.NortonThomasA.StewartMichaelYazijiForethoughtPanelDiscussionGetyourHBRSubscriberAlertBooksinB
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5、ClickHereHBRCaseStudyAlsointhisIssueGiveMyRegretstoWallStreetThenextissueofHBRMarkL.FrigoandJoelLitmanLetterstotheEditoronlinewillpostonthe1stofthemonth.ManagingYourselfExecutiveSummariesSuccessThatLastsReprintsandSubscriptionsLauraNashandH
6、owardStevensonAboutHBRCopyright?2004HarvardBusinessSchoolPublishing.Allrightsreserved.Clickheretovisit:>
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8、February2004>MeasuringtheStrategicReadinessofIntangibleAssets>
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10、E-mailaColleagueMeasuringtheStrategicReadinessof>
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12、maryIntangibleAssetsAreal—andrevolutionary—opportunityliesinstudyingandassessinghowwellpreparedacompany’speople,systems,andculturearetocarryoutTheStrategyMapitsstrategy.HumanCapitalReadinessatConsumerBankbyRobertS.KaplanandDavidP.NortonSevenBehaviorsforTransformat
13、ionHowvaluableisacompanyculturethatenablesemployeestounderstandandbelieveintheirorganization’smission,vision,andcorevalues?What’sthepayofffrominvestinginaknowledgemanagementsystemorinanewcustomerdatabase?Isitmoreimportanttoimprovetheskillsofallemployeesorfocusonth
14、oseinjustafewkeypositions?RobertS.Kaplan(rkaplan@hbs.edu)istheMeasuringthevalueofsuchintangibleassetsistheholygrailofaccounting.Employees’MarvinBowerPro
