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1、GOM3ProductDesignandProcessSelection全球化運營管理3產(chǎn)品設(shè)計與流程選擇TheProductDesignProcessMajorBusinessFunctionsInvolvedintheProductDevelopmentProcessCustomerMarketsystemMarketingSalesAdvancedresearchProductdesignProcessplanningproductionCustomerMarketsystemNeedsCus
2、tomerordersCallsPromotionNewProductideasProductspecificationsTechnicalconceptsProductionordersProductsMarketing&SalesProductDevelopmentManufacturing產(chǎn)品設(shè)計過程產(chǎn)品開發(fā)過程中涉及到的主要企業(yè)經(jīng)營功能客戶市場系統(tǒng)營銷銷售先進(jìn)的研究產(chǎn)品設(shè)計工藝規(guī)劃生產(chǎn)客戶市場系統(tǒng)需要客戶訂單催款促銷新產(chǎn)品觀念產(chǎn)品規(guī)格技術(shù)概念生產(chǎn)通知單產(chǎn)品營銷與銷售產(chǎn)品開發(fā)生產(chǎn)TheProd
3、uctDesignProcessPHASEConceptDevelopmentProductarchitectureConceptualdesignTargetmarketProductPlanningMarketbuildingSmall-scaletestingInvestment/financialProduct/processEngineeringDetaileddesignofproductandtools/equipmentBuilding/testingprototypesPilotP
4、roduction/Ramp-UpVolumeproductionproveoutFactorystart-upVolumeincreasetocommercialtargetsProjectMonthsbeforeMarketBeginsmarketintroductionintroduction36271890SCHEDULETYPICALPHASESOFPRODUCTDEVELOPMENTConceptProgramapprovalDesign/planningFirstfullprototy
5、peProductProcessFinalengineeringreleasePilotproductionMarketintroductionRamp-up產(chǎn)品設(shè)計過程階段概念的形成產(chǎn)品結(jié)構(gòu)概念設(shè)計目標(biāo)市場產(chǎn)品規(guī)劃市場建設(shè)小規(guī)模試驗投資/金融產(chǎn)品/流程工藝詳細(xì)的產(chǎn)品設(shè)計與工具/設(shè)備建造/試驗原型試生產(chǎn)/加速發(fā)展證明可進(jìn)行大量生產(chǎn)工廠開工產(chǎn)量增加達(dá)到商業(yè)目標(biāo)項目投放市場前的投放開始月份市場36271890進(jìn)度表生產(chǎn)開發(fā)過程的幾個典型階段概念項目得到批準(zhǔn)設(shè)計/規(guī)劃第一個完整的原型產(chǎn)品生產(chǎn)過程啟動定案設(shè)
6、計工作試生產(chǎn)投放市場加速發(fā)展TheProductDesignProcessTheProductDesignProcessDesign-build-testcycleEngineering“release”or“sign-off”ConcurrentEngineering(CE)Threetypesofteams:aprogrammanagementteam,atechnicalteam,andnumerousdesign-buildteams產(chǎn)品設(shè)計過程產(chǎn)品設(shè)計過程設(shè)計－建造－試驗周期工程的“成功”
7、或“批準(zhǔn)”并行工程(CE)有三類小組：一個項目管理小組、一個技術(shù)小組、多個設(shè)計-建造小組4ConcurrentEngineeringConcurrentengineeringcanbedefinedasthesimultaneousdevelopmentofprojectdesignfunctions,withopenandinteractivecommunicationexistingamongallteammembersforthepurposesofreducingtimetomarket,d
8、ecreasingcost,andimprovingqualityandreliability.4并行工程并行工程可定義為，在所有小組成員中進(jìn)行公開互動的交流的同時開發(fā)項目設(shè)計中的各項職能。其目的在于：減少投放市場的時間，降低成本，提高質(zhì)量和可靠性5DesigningfortheCustomerIndustrialDesignAestheticsErgonomicsQFD(qualityfunctiondeployment)VA/VE(valueanalysis/va
