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1、EndorsedbyUniversityofCambridgeInternationalExaminationsContentsIntroductionIVUnit1Thepurposeofbusinessactivity1Unit2Typesofbusinessactivity5Unit3Formsofbusinessorganisation10Unit4Governmentandeconomicinfluencesonbusiness14Unit5Otherexternalinfluencesonbusiness19Unit6Businesscostsandrevenue23Unit7B
2、usinessaccounting27Unit8Cashflowplanning32Unit9Financingbusinessactivity36Unit10Organisationalstructure41Unit11Managingabusiness45Unit12Comnlunicationinbusiness49Unit13Motivationatwork52Unit14Recruitment,trainingandhumanresources56Unit15Employeeandemployerassociations60Unit16TheInarketandnlarketing
3、64Unit17Marketresearch67Unit18Presentationofinformation70Unit19Thenlarketingmix:productandpackaging72Unit20Themarketingmix:price76Unit21Themarketingnlix:promotion79Unit22Themarketingmix:place83Unit23Factorsaffectingproduction87Unit24Factorsaffectinglocation91Unit25Businessintheinternationalconlnlun
4、ity95Answers99Index110iii.IntroductionHowtousethestudyguideThistexthaspril11arilybeenwrittentosupportstudentsintheirstudyofBusinessStudiestoIGCSE.IthasbeendesignedtocomplementtheIGCSEBusinessStudiestextbook(BorringtonandStimpson).Theunitsinthisguidefollowthechaptersinthetextbook.Pleasebeaware,howev
5、er,thattheorderoftheunitsinthetextbookandthisstudyguideandtheorderofthesectionsofthecurriculumcontentaredifferent.Teachingprogra111nlesdonothavetofollowtheorderofeitherthecurriculunlcontentinthesyllabusorthetextbook.TeachersmayhaveusedtheschenleofworkprovidedonCIE'swebsite,soagaintheorderoftheunits
6、inthisstudyguidewillnotbethesameastheorderoftopics~ntheschemeofwork,ortheschemeofworkprovidedontheCD-ROMwhichsupportsthetextbook...IGCSESyllabus-CurriculumContentIGCSEStudyGuideUnitsBusinessandtheenvironmentinwhichitoperates:A-BusinessactivityUnits1,2B-TheorganisationUnits1,2(-(hangingbusinessenvir
7、onmentUnits4,5D-EconomicenvironmentUnits1,2,25Businessstructure,organisationandcontrol:A-OwnershipandinternalorganisationUnits3,10,11,12B-FinancingbusinessactivityUnit9Businessactivitytoachieveobjectives:A-
