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1、HowtoReadyaBusinessPresentation（Daphne所屬的公司，為EarthSound擬定了一份打入臺灣市場的行銷企劃。待眾人坐定之后，Daphne帶著從容和悅的神情，起身上臺開始了這場presentation。）Goodafternoonandthankyouforcomingtoday.MynameisDaphneFu,andI'mtheProjectManagerinTaipeiforJackson&Wang.I'mheretodaytopresentourfirm'smar
2、ketingplan,whichisdesignedtointroduceEarthSound'sproductstothewealthyTaiwanmarket.OurresearchshowsthattherearebigprofitswaitinginTaiwan,sowe'reexcitedattheopportunitiesweseeforEarthSound.Ihopethatsomeofourexcitementwillruboffonallofyou.I'llstartwithafewfa
3、ctsandfiguresaboutthehealthandbeautyproductsmarketinTaiwan.Next,I'llgooverthestandardtypesofadvertisingthathavebeensuccessfulfortheseproductsinTaiwan.Finally,I'llanalyzecurrentopportunitiesandgiveafewrecommendations.Abookletofthemarketingplanwillbehandedo
4、utafterthepresentation,anditwillgiveyouallthedetails.Becauseweallhavetightschedules,I'dliketointroducethefirstpoint,thecurrentstateofTaiwan'shealthandbeautymarket...句型總結(jié)● 說明簡報目的1.I'mheretodaytopresentourfirm'smarketingplan.2.Mypurposetodayistopresentourfi
5、rm'smarketingplan.3.Mygoalforthismeetingistopresentourfirm'smarketingplan.4.Theaimofthispresentationistopresentourfirm'smarketingplan.5.ThereasonwhyI'mheretodayistopresentourfirm'smarketingplan.Presenter一站上講臺，不論下面的聽眾是否知道今天的主題，都要先介紹presentation的目的，這樣不僅可以幫助
6、聽眾了解下面要講的內(nèi)容，也是一個最普遍、正式的開場白。"Iamheretodayto..."就是個非常簡潔實用的句型?！瘛≈痦椪f明大綱1.I'llstartwith...Next,...Finally,...2.First,...Second,...Third(andlast)3.Tobeginwith...Movingrightalong,...Toclose,...4.I'llopenwith...ThenI'll...AndI'llwrapupwith...5.Steponeisto...After
7、thatwe'll...Andourfinalstepisto...說明presentation的目的之后，接下來應(yīng)該把presentation的大綱按照順序告訴聽眾，幫助聽眾掌握內(nèi)容的架構(gòu)。而介紹大綱的關(guān)鍵是要條理分明、次序清楚。例如文中所用的"I'llstartwith...（一開始是……）Next,...（接下來是……）Finally,...（最后是……）"，就是一個很好的例子?！瘛∵M入正題1.I'dliketointroducethefirstpoint-thecurrentstateofTaiw
8、an'shealthandbeautymarket.2.NowI'llgooverthefirstpoint-thecurrentstateofTaiwan'shealthandbeautymarket.3.NowI'llreviewthefirstpoint-thecurrentstateofTaiwan'shealthandbeautymarket.4.NowI'mgoingtoconsiderthefirstpoint-
