資源描述：
《The-Full-New-York-Times-Innovation-Report-Shared-by-SOCIALONE》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、InnovationMarch24,2014ExecutiveSummaryInnovationMarch24,20142ExecutiveSummaryIntroductionandFlipboardoftengetmoretrafficfromTimesjournalismthanwedo.TheNewYorkTimesiswinningatjournalism.OfallIncontrast,overthelastyearTheTimeshasthechallengesfacingamediacompanyinthedigi-w
2、atchedreadershipfallsignificantly.Notonlyisthetalage,producinggreatjournalismisthehardest.audienceonourwebsiteshrinkingbutouraudienceOurdailyreportisdeep,broad,smartandengagingonoursmartphoneappshasdipped,anextremely—andwe’vegotahugeleadoverthecompetition.worryingsignon
3、agrowingplatform.Atthesametime,wearefallingbehindinasec-Ourcoremissionremainsproducingtheworld’sondcriticalarea:theartandscienceofgettingourbestjournalism.Butwiththeendlessupheavaljournalismtoreaders.Wehavealwayscaredaboutintechnology,readerhabitsandtheentirebusi-therea
4、chandimpactofourwork,butwehaven’tnessmodel,TheTimesneedstopursuesmartnewdoneenoughtocrackthatcodeinthedigitalera.strategiesforgrowingouraudience.TheurgencyisThisiswhereourcompetitorsarepushingaheadonlygrowingbecausedigitalmediaisgettingmoreofus.TheWashingtonPostandTheWa
5、llStreetcrowded,betterfundedandfarmoreinnovative.Journalhaveannouncedaggressivemovesinre-Thefirstsectionofthisreportexploresindetailcentmonthstoremakethemselvesforthisage.Firsttheneedforthenewsroomtotaketheleadinget-LookMediaandVoxMediaarecreatingnewsroomstingmorereader
6、stospendmoretimereadingmorecustom-builtfordigital.TheGuardianandUSAofourjournalism.ItoffersspecificstrategiesandTodayhaveembracedemergingbestpracticesthattacticstoaccomplishthisgoal,oftencalledaudiencehavehelpedgrowreadership.AndHuffingtonPostdevelopment.PulitzerDay,Apr
7、il20133Simplyofferingrecommendationsforimprovingroom’smomentuminmanycriticalareasthatweoureffortstogetourjournalismtoreadersisnotdiscussthroughoutthereport—keydigitalpro-enough,however.Thedifficultieswefaceinaudi-motions,promisingproductinitiatives,themobileencedevelopm
8、entaresymptomaticofourneedtoimperative,andproductivecollaborationswiththebecomeamorenimble,digitallyfocusednew
