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1、Unit11NewBusiness新企業(yè)Teaching&LearningObjectivesToenableSstotalkabout“newbusiness”TofamiliarizeSswithvocabularyrelatedtoeconomictermsTodevelopSs’listeningandreadingskillsToimproveSs’skillsdealingwithnumbersTocultivateSs’problem-solvingabilityToenhanceSsbusinesswritingtechniquesby
2、writingaletterOverviewQuotationStartingupVocabulary:EconomictermsListening:StartingnewbusinessesReading:DevelopinganewindustrySkills:DealingwithnumbersCasestudy:MarciaLeeJeansQuotation‘Thereisalwaysplentyofbusiness,ifyouaresmartenoughtogetit.’EWHowe(1853-1937)AmericanwriterTypes
3、ofNewbusiness1.Anewstart-up2.Existingcompanies:1)Withtheirexistingproducts,companiescangetnewcustomerssimilartotheonestheyhavealreadyfinddifferenttypesofnewcustomerssellinnewareasorcountries2)Companiescanalsodevelopnewproductsforexistingcustomersexistingsalesareasorcountriesnewc
4、ustomersnewsalesareasorcountriesStartingupA.Whatconditionsareimportantstartingnewbusinesses?Choosethethreemostimportantfromthislist.◆lowtaxes◆skilledstaff◆lowinterestrates◆cheaprents◆stableeconomy◆goodtransportlinks◆trainingcourses◆highunemployment◆astrongcurrency◆governmentgran
5、tsImportantconditions?Lowtaxes:Peoplemayalsotalkaboutaflexiblelabourmarket,wheretherearenotonlylowtaxesoncompaniesbutalsolowsocialcosts(lowpaymentsfromcompaniesandemployeesforbenefitssuchashealthcareandunemploymentbenefit),whereitiseasytofirepeoplewhenactivitydecreases,andwherep
6、eoplequicklyfindnewjobswhenactivityincreasesagain.Importantconditions?Skilledstaff:Peoplemightalsomentiontherequirementforagoodnationaleducationsystemandgoodcompanytrainingofemployees.Lowinterestratesmeansthatitischeaptoborrowmoneytodevelopnewbusinessactivities.Importantconditio
7、ns?Cheaprentsforofficeandfactoryspaceareofcoursemoreattractivethanexpensiveones,buthavingyourofficeintherightplaceatahigherrentmaybemoreattractivethanhavingitinthewrongplaceatalowerone.Astableeconomyisbeneficialbecausebusinesspeopleareabletoplanbetterwhenthereislessuncertaintyab
8、outfutureinflation,taxes,etc.Importantcondition
