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1、SettingUpTinyWorldChildren’stoystoreProjectSubmittedto:Mr.ZhangWeiJianManagerPersonalBusinessDepartmentPingZhouBranchOfficeBank?of?ChinaPreparedby:LiangJingChangTel:13927777490E-mail:369243478@qq.comDate:November20,2014TableofContents●Introduction………………………………………………………1●Opportunities………………………
2、…………………………….....2●Strengths……………………………………………………………2●Premises…………………………………………………………….2●Facilities………………………………………………………….…2●Service……………………………………………………………....3●Costbreakdown…………………………………………………..3-4●Benefits……………………………………………………………...4●Schedule……………………………………………………………..5●RiskandManagement……………………
3、………………………….5●Conclusion…………………….……………………………………..5●Appendices1.AnalysisoftheBusiness……………………………………....6-72.CustomerProfiles……………………………………………...83.FocusGroups…………………………………………………..94.SWOTAnalysis……………………………………………….105.SMART…………………………………………………………116.ActionPlan……………………………………………………...127.ActivityC
4、hart………………………………………………..13-148.CostsBreakdown……………………………………………15-169.RiskAnalysisandManagementPlan…………………………...1710.LogicalFrameworkoftheProject………………………..…18-19ProposalforSettingupTinyWorldChildren’stoystoreProjectIntroductionChineseisacountrywithalargepopulation,andthebirthnumberbaseisther
5、eforelarge.Thenumberofchildrenandbabiesundertheageof14iscloseto3hundredmillion,whichaccountsforalmost25%ofthepopulationinChina.Accordingtothecitybureauofstatistics,thereare2.5millionchildreninthecityofSanshan,constitutingalargegroupoftoyconsumption.Childrenmakeupalargegroupoftoysconsumption.
6、.Morethan80%ofparentsthinkthetoyisanimportantsourceofchildren’shappiness,whichmeanstheyarereadytoinvestintoys.Mostparentsdonotallowtheexpenseonatoytogobeyond100Yuan,thinkingthereisnoneedtobuytooexpensiveonebecausethechildrenwillthrowitafterplayingitforamoment.Theyoftenhavealimitedcapacityofe
7、conomy.Howeverotherparentssaytheymustbuygood-qualitytoysfortheirchildren,becausethechildrenoftenliketoputitintotheirmouth,andthegoodtoyscanensurethechildren'ssafety.Thetoyshavesignificantpricedifferencesinthemarket.Sowedon’thavetochoosethemostexpen
