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1、無線網(wǎng)路電話(Wirless-VoIP)應(yīng)用發(fā)展趨勢(shì)AgendaOpportunityanalysisHowcustomersthinkaboutVoIP-Phone?WirelessterminalsanalysisFuturetrendArealopportunity?Businessmodel—winnersandlosersWinners–Losers--Others--Benefits/ImpactstoendusersGood--CostSaving/ValueaddedservicesBad--userbeh
2、aviorschange/inconvenienceservicesDevices–advantageandlimitationBreakthrough–usability/betterC/Pratio/morechoicesLimitation–Batterylife/auto-switch/serviceproviderCanitcompete?Canitwin?CanWi-FiVoIPphonecompetewithMobilephone?mobility–highlydependsonservicesreadine
3、ss–becomeaterritorybasedbusinessdevices–priceband,batterylife,userinterface,auto-swapservicesquality–throughwhatnetwork?infrastructureandbackendsupportuserbehaviorsTCO—ROICanitwin?KeysuccessfactorsBusinessmodelTelecom—VoIP’sthreatenisrealbutnotfatalissueMobileoper
4、ators–VoIPviaWi-Fi-UMTS-Wi-MaxDevicesmaker--wifisp/dualmodephone/pureVoIPphoneWebservicesproviders–Willitbecomearevolutionwithin2years?HowcustomersthinkaboutWi-FiVoIP-Phone?Currently,whatkindofcustomerchoseVoIPphone?Currentlimitation--CriteriapercentageBuyingpoint
5、EarlieradopterPDAusers0.5%FunctionalityPowerusersProsumersPDAPhoneusersWi-Fihandheldusers1%ID/FunctionalityuserfriendlyexperiencingBusinessTraveler(enterprise)WillingtoacceptConvergencedevices2-3%ID/userexperienceGenericusersForcostsavingCostsaving]EasytouseTWMobi
6、lephone(all)Price-BandanalysisThreatencomewithnewbizopportunitiesdevicesanalysisDatacentricWiFi+GSMVoicecentricMobilemessagingWiFi+3GDataprocessingWiFi/Wi-MaxUSBWiFiPDAWiFiPHSWiFiSIPIsWi-Fifeaturereallyimportanttocustomers?Wi-FifeatureSkypeonSmartPhone/PPCPhoneMic
7、rosoftVoIPscenariosSIPProxySIPProxyPSTNPSTNSIPProxyFranceTelecomTelecomItaliaComcastBellSouthGatewayLCSNortelCiscoAvayaSiemensEnterpriseEnterpriseSIPProxyHome/HotsortHome/HotsortEnabledforCrossbowNotfullyenabledforCrossbowVoIPProvisioningServiceOperatorEnterpriseI
8、TadminSecuryNecessarytoconnecttocorpnetNecessarytoconnecttocorpnet+wirelessVoIPspecificUseBehindfirewallMaybe,enterprisemustallowconsumerIMYes,allowedas