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1、1.TodayIamgoingtotalkaboutCoca-ColaCompany.2.Fromtheinternalenvironmentanalysis(內(nèi)部壞境分析)(Thereare4part)(1)./'tsendobi]Tangibleresourceso有形資源(2)Intangibleresources無形資源(3)Capabilitieskepo'b1ti:]能力(4)Corecompetencies(fkmpit(a)nsi)核心能力3.Andtherearethreepartinthe.:*taendobi]Tangibleresourceso有形資源?F
2、inancialresources財(cái)務(wù)資源?Physicalresources物質(zhì)資源?Organizationalresources組織資源2.Financialresources?In2010，theCompanygenerated$9.5billionincashfromoperations,up16percentover2009.2010年現(xiàn)金收入95億?Itreturned$7.2billiontoshareownersbyrepurchasing(回購)$3.1billioninCompanystockandpaying$4.1billiontoshareowners
3、throughdividends.通過回購股票和發(fā)放股利返回給股東共72億?Infact,theyhaveincreasedtheirannualdividendpaymentsfor49consecutiveyears.(Ithingallovertheworld.Cocacolaistheonlycompanycandothis)連續(xù)49年股利增長5.?TrademarkCoca-Colavolumeincreased9percent(9%)andSpritevolumeincreased14percent(14%)weaddedmorethan1billion(10億)in
4、crementalunitcasesofvolumetoourbusinessin2010.2010年增加了十億的銷售量?TrademarkCoca-Cola,accountedfornearly400million(4億)unitcasesofincrementalvolume,thelargestincrementalgrowthwehaveseensince2007?其屮可口可樂帶來了4億增長6?7.FromthistablewecanseethatCocaColathelistedcompaniesfi*om07tolOyearsoperatingconditionand
5、itsshareholderreturns.From07yearsto10years,thecompanyearningstorise.（扌艮表圖）8.Marketshare:15.5%insparklingbeveragemarket市場份額：15.5%氣泡飲料市場9.7%injuicedrinkmarket?Thereisajuicecomefromcokecolanamed,MinuteMaidPulpy（美之源），ThisjuicedrinkwasdevelopedjustfiveyearsagoinChina,anditgrewintoour14thbrandtoach
6、ieveannualretailsalesofmorethan$1billion.（unbelieveable）justfiveyearsoo。。9.Eachyearpeopletodrink89bottlesofCocaColabeverageeg10.TheCoca-ColaCompanyoperatesinmorethan200countriesandmarketsmorethan500brandsand3,500beverageproducts??AndCoca-Cola,DietCoke,FantaandSpritethesefouraretheworld"topfou
7、rnonalcoholicsparklingbeverage世界四大非酒精飲料：可口可樂，健怡可樂，芬達(dá)和雪碧ll.AndwecanseesomeCoca-Cola"sproducts.（可口可樂的產(chǎn)品）Normalcakecole。IthinkmostpeopleseathereincoloudDr。Dairibaodiolikethisone。Dietcoke12.ooSpriteFanta?17...Workingwithournearly300bottlingpartne
