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1、BritishMediaTheUnitedKingdomhasanextremelydiversemediawithanalmostunrivallednumberofoutlets,secondonlytotheUnitedStates.Lead-inWhatismedia?types?functions?Whatismedia?types?Massmedia,ameansofmasscommunication.Electronicmediaandprintmediainclude:broadcastingdiscsortapesfilm(documentari
2、es)Internet(blog,podcast,)publishing(newspapers,magazine,books)videogamesmobilphonesFunctionsofmedia?Advocacy(advertising,marketing,propaganda,publicrelations,andpoliticalcommunication)Entertainment(acting,music,andsports,games)Publicserviceannouncementsweatherreports;engenderinganati
3、onalcultureeducationprovideinformationaboutpoliticalandsocialissues;provideaforumforpeopletowritelettersorphoneintoexpresstheirviewsorseekadvice;Whattolearn:pressmedia:newspaper---oneoftheoldestnewspaperindustry---famousnewspapers---Britishnewspaperculture---FreedomofpressinBritainrel
4、ationbetweenBritishgov.andpressBroadcastmedia---televisionculture---politicsandTVI.BritishNewspaperi.oneoftheworld’soldestestablishednewspaperindustriesQ1.WhydoestheauthorsaythattheUnitedKingdomhasoneoftheworld’soldestestablishednewspaperindustries?I.BritishNewspaperi.oneoftheworld’so
5、ldestestablishednewspaperindustries1.ThelonghistoryofnewspaperindustryThebeginningofnewspaperindustry--theindustrialization--theextensionofthedemocraticfranchise--theriseofliteracyleveli.oneoftheworld’soldestestablishednewspaperindustries2.natureofnewspaper:---exittoearnmoney3.oneofth
6、ehighestlevelsofnewspapersalesperheadofpopulation;4.1400differentnewspapers,10dailynationalnewspapers5.Advertisingbusiness:6.theBritishbiggestseller:TheNewsoftheWorldI.BritishNewspaperii.NewspaperTodayQ1.majornewspaper?Q2.thecategoriesofnewspaper?I.BritishNewspaperQ1.Whatarethemajorne
7、wspaperpublishedinBritain?《theObserver》《觀察家報》—firstappearedin1791;theworld’soldestnationalnewspaper—publishedeverySunday;I.BritishNewspaperQ1.WhatarethemajornewspaperpublishedinBritain?《theTimes》《泰晤士報》—beganin1785;theUK’soldestdailynewspaperI.BritishNewspaperQ1.Whatarethemajornewspape
8、rpubl
