資源描述：
《海爾公司簡(jiǎn)介英文版》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫(kù)。
1、海爾公司簡(jiǎn)介英文版Haieristheworld'sfourthlargestwhitegoodsmanufacturerandistheofficialhomeappliancessponsoroftheBeijing2008OlympicGames.Asof2007,theHaierGrouphasestablishedatotalof64tradingcompanies(19locatedoverseas),29manufacturingplants(24overseas),8designcenters(5overseas)and16industrialparks(4o
2、verseas).ConsistentwithHaier'spositionasaglobalbrand,thecompanyemploysover50,000peoplearoundtheworld.Inaddition,Haierboastsa58,800-strongsalesnetworkwhichlastyearaccountedforaglobalturnoverof118billionRMB(16.2billionUSD).GuidedbythebrandingstrategyofCEOZhangRuimin,Haierhasadvancedthroughthe
3、'brandbuilding,''diversification,'and'internationalization'stages,andsince2005hasembarkedonthefourthstage:"GlobalBranding."Haierhasenjoyedagrowinginternationalreputationoverthepast24years.19ofthecompaniesproducts,includingrefrigerators,airconditioners,washingmachines,televisions,waterheater
4、s,personalcomputers,mobilephones,andkitchenapplianceshavebeenratedas"TopBrands"inChina,andChina'sGeneralAdministrationofQualitySupervision,InspectionandQuarantinehasnamedHaierrefrigeratorsandwashingmachinesasamongChina's"TopGlobalBrands."In2006,forthefourthconsecutiveyear,Haierwasrankedfirs
5、tintermsofoverallleadershipamongmainlandChinesecompaniesintheWallStreetJournalAsia'sannualsurveyofAsia's200MostAdmiredCompanies.InMarch2008,theFinancialTimesonceagainaddedHaiertoitslistofTop10ChineseGlobalBrandNameswithsurveyrespondentsrankingHaiernumberoneintermsofproductquality,trust,inno
6、vation,management,andbranding.InMay2008,Haierranked13thonForbes'ReputationInstituteGlobal200list.AsofJune2008,thecompanyhasbeenawarded8333patents,with1996forHaierdesignteaminventions.In2007aloneHaierobtained875patents;502wereinventionpatents.Haierhasparticipatedintheinstitutionandmodificati
7、onofnineinternationalstandards,aswellas152nationaland425industrystandards,withthreeinternationalstandardssettolaunchinthenearfuture.OfalltheChinesehouseholdappliancecompanies,Haierbyfarleadsthewayinthecreationofinternational,national,andindustrystandards
