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1、外文翻譯原文LogisticalStrategyMaterialSource:SpringerScienceAuthor:WayneL．Winston1TheMissionofLogisticsManagementItwillbeapparentfromthepreviouscommentsthatthemissionoflogisticsmanagementistoplanandco-ordinateallthoseactivitiesnecessarytoachievedesiredlevelsofdeliveredserviceandqualityatlowestpossible
2、cost.Logisticsmustthereforebeseenasthelinkbetweenthemarketplaceandtheoperatingactivityofthebusiness.Thescopeoflogisticsspanstheorganization,fromthemanagementofrawmaterialsthroughtothedeliveryofthefinalproduct.Figure1.1illustratesthistotalsystemsconcept.Logisticsmanagement,fromthistotalsystemsvie
3、wpoint,isthemeanswherebytheneedsofcustomersaresatisfiedthroughtheco-ordinationofthematerialsandinformationflowsthatextendfromthemarketplace,throughthefirmanditsoperationsandbeyondthattosuppliers.Toachievethiscompany-wideintegrationclearlyrequiresaquitedifferentorientationthanthattypicallyencount
4、eredintheconventionalorganization.Forexample,formanyyearsmarketingandmanufacturinghavebeenseenaslargelyseparateactivitieswithintheorganization.Atbesttheyhavecoexisted,atworsttherehasbeenopenwarfare.Manufacturingprioritiesandobjectiveshavetypicallybeenfocusedonoperatingefficiency,achievedthroughl
5、ongproductionruns,minimizedset-upsandchange-overandproductstandardization.Ontheotherhandmarketinghassoughttoachievecompetitiveadvantagethroughvariety,highservicelevelsandfrequentproductchanges.Intoday'smoreturbulentenvironmentthereisnolongeranypossibilityofmanufacturingandmarketingactingindepend
6、entlyofeachother.Theinternecinedisputesbetweenthe'barons'ofproductionandmarketingareclearlycounter-productivetotheachievementofoverallcorporategoals.Itisnocoincidencethatinrecentyearsbothmarketingandmanufacturinghavebecomethefocusofrenewedattention.Marketingasaconceptandaphilosophyofcustomerorie
7、ntationnowenjoysawideracceptancethaneverinthewesternworld.Itisnowgenerallyacceptedthattheneedtounderstandandmeetcustomerrequirementsisaprerequisiteforsurvival.Atthesametime,inthesearchforimprovedcost9competitivenessmanufactu
