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1、學(xué)校代碼:10128學(xué)號(hào):200710210051本科畢業(yè)論文(英文參考文獻(xiàn)及譯文)題目:企業(yè)核心競(jìng)爭(zhēng)力的研究學(xué)生姓名:蔣敏學(xué)院:管理學(xué)院專業(yè):工商管理第一專業(yè):計(jì)算機(jī)科學(xué)與技術(shù)班級(jí):07級(jí)工管雙學(xué)位指導(dǎo)教師:朝克教授二o—年六月StudyonEnterprise'sCoreCompeteneeTheterm"Corecompetence”wasfirstputforwardinthe1990.InthebookTheCoreCompetenceoftheCorporation,collaboratedonbyfamousmanagementexpertsC.K
2、?PrahaladandGaryHamel?Itpointsout,"Corecompetenceisoptimizedknowledgeandskillsinsidesomeorganization,especiallyregardinghowtoadjustdiversemanufacturingskillsandoptimizedifferenttechnologiesandskills:Intheirview,corecompetencefirstofallshouldprovidetheenterpriseswiththepotentialtoente
3、rdifferentmarkets.Secondly,corecompetencecontributeslargelytothevalueofcustomersoftheultimateproducts.Atlast,weshouldknow,enterprises9corecompetenceshouldbesomethingthatcan'tbeduplicatedandimitatedbytheirrivals.JustasZhangRuimin,presidentofHaierGroupsaid,"Noveltyistherealcorecompeten
4、ceforHaier,whichisnowaydifficulttobeimitatedbyourrivals?9Besidestheabovecharacteristics,corecompetenceownsotherfeatures.Firstly,corecompetenceistheabilitytocollect?Inmostcases,itisacollectionofdifferentabilitiesingroups.Fewenterprisessurvivejustfortheirdominantsingleability.Corecompe
5、tenceisanoptimizedandintegratedknowledgeandskillswhicharedevelopedbythefacultyindifferentdepartmentsthroughtheircontinuouslearning,acquiringknowledge,sharingknowledgeandapplyingknowledge.Thisisalsothereasonitisnoteasytoimitatesomeenterpriserscorecompetence?Singlethingscouldbeduplicat
6、edbutthecomplexarehardertoimitate.Itisimpossibletocopythecorecompetenceoptimizingsystemandrelativesurroundings,letalonethatcorecompetenceisinvisibleanduntouchable,whichonlycouldbeshownbythecoreproductsbywayofitscarrier.Sothereisnoway(invisibleanduntouchable)ordifficult(costlyexpenses
7、)topurchase?AstheconflictsofcompetitioninthemarketincreaseinChina,thecompetitionbetweenenterprisesliesmostlyinthecompetitionofcorecompetence?1.AnalysisonourEnterprises5CoreCompetenceWecouldsaythatcorecompetencetoChinaisanewproblemaswellasanoldone.Itisoldforonceenterprisesenterthemark
8、et,andwantto