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1、高一英語閱讀理解訓(xùn)練題AWhenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday
2、,peoplewhowanttosellyousomethingcompetetocatchyourattention.Asaresult,advertisementsarealmosteverywhere.IntheWest,advertisementsarethefuelthatmakesmassmediawork,ManyTVstations,newspapers,magazines,radiostationsareprivatelyowned,Thegovernmentdoesnotgivet
3、hemmoney.Sowheredoesthemoneycomefrom?Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion,Forsometimeitwasfeltthatadvertisin
4、gwasameansof“keepingyournamebeforethepublic”.Andsomepeoplethoughtthatadvertisingwas“truthwelltold”.Nowmoreandmorepeopledescribeitinthisway:Advertisingisthepaid,nonpersonal(非針對某個人的),andusuallypersuasive(有說服力的)descriptionofgoods,servicesandideasbyidentifi
5、edsponsors(明確的出資者)throughvariousmedia.First,advertisingisusuallypaidfor.Varioussponsorspayfortheadvertisementswesee,read,andhearoverthevariousmedia,Second,advertisingisnonpersonal.Itisnotfacetofacecommunication.Althoughyoumayfeelthatamessageinacertainad
6、vertisementisaimeddirectlyatyou,inreality,itisdirectedatlargegroupsofpeople.Third,advertisingisusuallypersuasive.Directlyorindirectlyittellspeopletodosomething.Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandogoodtothem
7、.Fourth,thesponsoroftheadvertisementmustbeidentified.Fromtheadvertisement,wecanseeifthesponsorisacompany,oranorganization,oranindividual.Fifth,advertisingreachesusthroughtraditional(傳統(tǒng)的)andnontraditionalmassmedia.Includedinthetraditionalmediaarenewspape
8、rs,magazines,radio,television,andfilms.Nontraditionalmediaincludethemail,matchboxcovers,andbillboards(廣告牌).()1.Theexistence(存在)oftheprivatelyownedmassmediadependsfinancially(經(jīng)濟上地)on.A.thegovernmentB.theirowners’familiesC.advertis
