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1、中美文化差異對(duì)商務(wù)禮儀的影響摘要：作為世界上兩大重要的國家和主要的貿(mào)易合作伙伴，如今屮美兩國的商務(wù)活動(dòng)越來越頻繁。然而，半兩國進(jìn)行貿(mào)易吋，受文化差異的影響所產(chǎn)生的商務(wù)禮儀的不同是一個(gè)不可忽視的問題。如果不了解對(duì)方國家的文化禮儀，兩國的商務(wù)進(jìn)程很可能會(huì)失敗。因此，掌握各國的商務(wù)禮儀知識(shí)是十分必要的，而且在進(jìn)行貿(mào)易活動(dòng)Z前對(duì)這些差異進(jìn)行研究也是十分值得的。在本文屮，作者首先對(duì)禮儀做出了定義和概念，介紹其基本的觀點(diǎn)，然后再進(jìn)行深入了解。但是本文的重心則從五個(gè)方面分析屮美兩國商務(wù)禮儀的差異，包括首次見面吋的禮儀，餐桌禮
2、儀，由于吋間、價(jià)值觀念不同看法，和思維方式的差杲帶來的禮儀。本文的寫作H的是幫助兩國的商人了解彼此禮儀的差杲，使他們能夠在商務(wù)進(jìn)程屮做出得體的舉止，并盡可能地取得成功。關(guān)鍵詞：文化差異，商務(wù)禮儀，影響LIntroductionTherapiddevelopmentofscienceandtechnologyaremakingtheworldsmaller.Therefore,therelationshipamongcountriesisbecomingcloserandcloser,especiallybetw
3、eenChinaandAmerica.Duringtheeconomicdevelopmentoftheglobalization,themostobviousphenomenonisthatthebusinessactivitiesbetweenthetwocountriesarebecomingmoreandmorefrequent.However,becauseofthedifferenteconomicbackgrounds,values,andreligiousbeliefsduetocultural
4、differences,thebusinessetiquettediffersfromeachother,whichleadstoconflictsandfrictionsindoingbusiness.Inordertoreducetheconflicts,peopleshouldknowthedifferenceswellinculturesandbusinessetiquettebetweenChinaandAmerica.Inthefollowingstudies,culturaldifferences
5、andtheirinfluenceoneachcountry'setiquetteondifferentoccasionsaresystematicallypresented?Besides,theauthorgivesseveralcasestoillustratethedifferencesofetiquetteandshowshowimportantforthebusinessmeninbothChinaandAmericatounderstandthosedifferences.2.Literature
6、ReviewPresently,moreandmorepeoplehaverealizedtheimportanceofbusinessetiquette,thusmanyscholarsengageinstudyinginthisfield.SincethisthesisstudiestheimpactofSino?Americanculturaldifferencesonbusinessetiquette,areviewonthetheoriesofpredecessorsfromtwoaspectsinc
7、ludingcultureandbusinessetiquetteisindispensable.2.1Theoriesrelatedtoculture2.1.1DefinitionofcultureTherearemanydefinitionsofculture.Theearliestandclassicdefinitionwasputforwardover100yearsagobyTaylor,awell-knownBritishanthropologist,whodefinedcultureas"that
8、complexwholewhichincludesknowledge,belief,art,morals,law,custom,andanyothercapabilitiesandhabitsacquiredbymanasamemberofsociety.(Taylor,1874:1)Therearemanyotherdefinitionsfromdifferentperspectiv
