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1、Unit1StartingaBusinessSupplementaryReadingCONTENTSTeachingAimsTextATextBTeachingAimsAfterstudyingthisunit,youarerequiredto:1.Haveageneralideaofhowtostartabusiness.2.Understandthepotentialproblemsandthewaystostartabusinessabroad.3.Understandthetraitsanentrepreneurshouldhave.4.Masterthedifficultw
2、ordsandexpressions.TextAStartingaBusiness:TheIdeaPhaseDiscussionHaveyoueverthoughtaboutstartingabusinessafteryourgraduation?What’sthemostdifficultpartofstartingabusiness?Whattraitsdoyouthinkanentrepreneurshouldhave?Howdoyouunderstand“GettheJuicesFlowing”?TextAWarming-upManypeoplebelievestarting
3、abusinessisamysteriousprocess.Theyknowtheywanttostartabusiness,buttheydon'tknowthefirststepstotake.Inthischapter,you'regoingtofindouthowtogetanideaforabusiness--howyoufigureoutexactlywhatitisyouwanttodoandthenhowtotakeactiononit.Butbeforewegetstarted,let'sclearuponepoint:Peoplealwayswonderifthi
4、sisagoodtimetostarttheirbusinessidea.Thefactis,there'sreallyneverabadtimetolaunchabusiness.It'sobviouswhyit'ssmarttolaunchinstrongeconomictimes.Peoplehavemoneyandarelookingforwaystospendit.Butlaunchingintoughoruncertaineconomictimescanbejustassmart.Ifyoudoyourhomework,presumablythere'saneedfort
5、hebusinessyou'restarting.Becausemanypeoplearereluctanttolaunchintoughtimes,yournewbusinesshasabetterchanceofgettingnoticed.And,dependingonyouridea,inadowneconomythereisoftenequipment(orevenentirebusinesses!)forsaleatbargainprices.Translation1.startabusiness2.bargainprice3.marketingconcept4.thep
6、arkinglots5.personaltrait6.熱門行業(yè)7.出現(xiàn)8.精品咖啡連鎖9.風(fēng)行一時10.減輕風(fēng)險1.創(chuàng)業(yè)2.優(yōu)惠價3.市場概念4.停車場5.人格特質(zhì)6.hotbusiness7.cropup8.gourmetcoffeehousechain9.alltherage10.mitigateyourriskNOTES1.Entrepreneurmagazine：EntrepreneurMagazineisapublicationthatcarriesnewsstoriesaboutentrepreneurialism,smallbusinessmanagement,andb
7、usinessopportunities.ItispublishedbyEntrepreneurMediaInc.,headquarteredinIrvine,California.Thismagazineispublishedmonthly,12issuesannually.Nospecialextraissuesarepublished.EntrepreneurincludessectionslikeTech,Money,Sell,andLead.It
