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1、AdvertisementsContents:ⅠTop4FamousADCompaniesⅡTop10InnovationalADLetteringsⅢFiveBestInnovationalADAppreciationⅣConclusion321ThemostfamousADCompanyOgilvy&MatherWorldwide(奧美環(huán)球)BriefIntroductionOgilvywasfoundedby?thefather?of?modernadvertising?David?Ogilvyin1
2、948in?NewYork,anditwasthe?world'smostfamous?advertisingcompany,whichistheleader?of4A?companiesnow.CooperativePartnerAmericanExpress(美國(guó)運(yùn)通)、Sears（西爾斯）、Ford（福特）、Shell（殼牌）、Barbie（芭比）、Pond's（旁氏）、Dove（多芬）、MaxwellHouse（麥斯威爾）、IBM、柯達(dá)、Motorola、Lenovo……ClassicalWorks
3、AppreciationThemostinnovativecompanyLeoBurnettBriefIntroductionItwas?established?at?ChicagoofUSAin?1935.Itis?the?first?advertisingagency,andhas?nearly?100offices,morethan10,000?employees?in?over80?countries?around?the?world.Itwas?acquiredbyGroupe(陽(yáng)獅),the?w
4、orld'sfourthlargest?Internationalmediagroup,in2002.CooperativePartnerMcDonald’s,CocaCola,Disney,Philips,MarlboroIthaveworkedforthe“Marlboro”cigarettes.AndfoundthemalecigarettecharacterandthecowboyimageinthewesternUnitedStatesandpromotetheU.S.marketshareofM
5、arlborofrom1%totheworldsalesfirst.RepresentativeWorksTheoldestcompanyJWT(JamesWalterThompson)BriefIntroductionJWTwasfoundedin?1864.Itwas?140?yearsold.JWTis?thefirst?advertising?andtheinternational?operating?advertisingcompanyIntheworld.ClassicalWorksApprec
6、iationWorldtop4AADcompanyDoyleDaneBernBachBriefIntroductionWilliam?BernBach?Doyle?and?Dane??werethe?co-founderof?DDin?1949.DDB?advertisingagency?is?one?of?themost?famous?topten?advertisingagenciesintheworld.?Itsglobal?turnoverare?18billion?dollars.Classica
7、lWorksAppreciation21Top10InnovationalADLetteringsIttastesgreat!Thechoiceofanewgeneration!Justdoit!Askformore!Top10InnovationalADLetteringsIntelligenceeverywhere.Makeyourselfheard.Top10InnovationalADLetteringsTop10InnovationalADLetteringsBeautifulmoments!-K
8、onicaCamera(柯尼卡相機(jī))Focusonlife!--(奧林巴斯相機(jī))Marlboroman!萬(wàn)寶路香煙Diamondisforever,stayforeverinapass迪比爾斯Top10InnovationalADLetterings1FiveBestInnovationalADTheme:YourmovistarnumberalwayssurvivesBrand:movistarTheme:An
