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1、品牌聯(lián)合效果影響因素分析——以青島啤酒、三得利株式會社為例目錄摘要··································································································IABSTRACT··························································································II1引言·······························································
2、···································11.1研究背景························································································11.1.1經(jīng)濟(jì)全球化發(fā)展步伐加快，市場競爭日益激烈··································11.1.2搶占市場份額，提升品牌資產(chǎn)·······················································11.1.3國內(nèi)外研究與應(yīng)用···················
3、···················································11.2研究的目的及意義············································································21.2.1研究的目的···············································································21.2.2研究的意義··························································
4、·····················21.3研究思路與研究內(nèi)容·········································································31.3.1研究思路···················································································31.3.2研究內(nèi)容···················································································31.4研
5、究方法與技術(shù)路線·········································································41.4.1研究方法···················································································41.4.2技術(shù)路線··················································································51.5可能的創(chuàng)新與不足····················
6、························································61.5.1可能的創(chuàng)新···············································································61.5.2可能的不足···············································································62關(guān)于品牌聯(lián)合的文獻(xiàn)綜述·················································
7、······················72.1品牌聯(lián)合的界定···············································································72.2品牌聯(lián)合的分類···············································································72.3聯(lián)合品牌的評
