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1、世界酒店發(fā)展－品牌化之路如家酒店學(xué)院講稿綱要酒店業(yè)一般知識(shí)國(guó)際酒店業(yè)簡(jiǎn)介中國(guó)酒店業(yè)簡(jiǎn)析經(jīng)濟(jì)型酒店酒店一般知識(shí)住宿業(yè)定義住宿業(yè)是指任何定期或暫時(shí)為旅游/旅行者提供住宿的行業(yè)稱(chēng)謂：賓館、酒店、旅館、飯店。Hotel，Motel，InnMotel：從“motorhotel”縮寫(xiě)而來(lái)，意思是“有停車(chē)場(chǎng)的賓館(大約在1950s).今天我們一般是指有限服務(wù)的酒店(即酒店只提供有限的設(shè)施設(shè)備，并且不提供餐飲服務(wù))住宿業(yè)分類(lèi)按檔次分類(lèi)豪華酒店（DeluxeHotel）5星，1000元以上高檔酒店（UpscaleHotel
2、）4-5星－，400-800元中檔酒店（Mid-SaleHotel）3星，200－400元低檔酒店（Low-ScaleHotel）1-2星，100-200元社會(huì)旅舍和招待所(BudgetHotel)100元下，有些賣(mài)床位住宿業(yè)分類(lèi)按消費(fèi)類(lèi)型分類(lèi)商務(wù)酒店旅游型酒店度假型酒店會(huì)議酒店酒店公寓住宿業(yè)分類(lèi)中國(guó)政府星評(píng)：1－5星住宿業(yè)分類(lèi)美國(guó)AAA鉆石評(píng)級(jí)OneDiamond:Theseestablishmentstypicallyappealtothebudget-mindedtraveler.Theyprovi
3、deessential,no-frillsaccommodations.Theymeetthebasicrequirementspertainingtocomfort,cleanliness,andhospitality.TwoDiamond:Theseestablishmentsappealtothetravelerseekingmorethanthebasicaccommodations.Therearemodestenhancementstotheoverallphysicalattributes,
4、designelements,andamenitiesofthefacilitytypicallyatamoderateprice.ThreeDiamond:Theseestablishmentsappealtothetravelerwithcomprehensiveneeds.Propertiesaremultifacetedwithadistinguishedstyle,includingmarkedupgradesinthequalityofphysicalattributes,amenities,
5、andlevelofcomfortprovided.FourDiamond:Theseestablishmentsareupscaleinallareas.Accommodationsareprogressivelymorerefinedandstylish.Thephysicalattributesreflectanobviousenhancedlevelofqualitythroughout.Thefundamentalhallmarksatthislevelincludeanextensivearr
6、ayofamenitiescombinedwithahighdegreeofhospitality,service,andattentiontodetail.FiveDiamond:Theseestablishmentsreflectthecharacteristicsoftheultimateinluxuryandsophistication.Accommodationsarefirstclass.Thephysicalattributesareextraordinaryineverymanner.Th
7、efundamentalhallmarksatthislevelaretometiculouslyserveandexceedallguestexpectationswhilemaintaininganimpeccablestandardofexcellence.Manypersonalizedservicesandamenitiesenhanceanunmatchedlevelofcomfort.美國(guó)MobilTravelGuide星評(píng)TheMobilFive-StarAwardindicatestha
8、tapropertyisoneoftheverybestinthecountryandconsistentlyprovidesgraciousandcourteousservice,superlativequalityinitsfacility,andauniqueambiancethatisallitsown.ThehotelsandrestaurantsattheFive-Starlevelareconsistentlya
