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1、DOYOULIKECACHOU?Whatdoyoulikebest?HALLS關(guān)愛牙齒,更關(guān)心你。YOUREXTRALOTTE(樂天)YAKE-雅克綠箭DOUBLEMINT世界杯、好麗友、COOLAS(酷莎)、金劍、黃劍......So,obviously,themostpopularisthegreenarrow.、消費(fèi)者分析(customeranalyse)1.現(xiàn)有消費(fèi)者分析:(1)現(xiàn)費(fèi)有消者的性別(Gender)(3)現(xiàn)有消費(fèi)者的收入(earning)(4)現(xiàn)有消費(fèi)者受教育程度(education)(5)
2、使用后的滿足程度(satisfaction)ThefirstDesign設(shè)計(jì)because綠箭無糖薄荷糖口味種類(taste):原味薄荷,留蘭香,茉莉,檸檬產(chǎn)品的外觀與包裝(appearanceandpack)contents:OriginsFlavorsIngredientsBenefitofchewingOriginsEnjoytherefreshingtasteofDoblemintgum.Theunique,mintyflavoryoucan’tgetanywhereelse.Doublemintwasl
3、aunchedintheU.S.In1914andhassincebecomeoneoftheworld’sbest-sellingchewinggums,enjoyedbygenerationsofconsumersworldwide.Today,theclassicDoublemintflavorlastslongerthanever.Doublemintisoneofthelargestsellinggumbrandsintheworld,availableinover140countries.Gum口香糖
4、Singlepacks片裝?5-stickpack5片裝?15-stickPack?15片裝Mints薄荷糖0.28ounce(盎司)containers每盒0.28盎司FlavorsIngredientsSugar(白砂糖),Gumbase(膠基),Dextrose(葡萄糖漿),Cornsyrup(玉米糖漿),Naturalandartificialflavors(食品添加劑);Lessthan2%ofglycerol(少于2%的甘油),Aspartame(阿斯巴甜),Soylecithin(大豆卵磷脂),Ac
5、esulfamek(安賽蜜),Titaniumdioxide(二氧化鈦),Blue1lake(亮藍(lán)鋁色淀),Beta-carotene(β-胡蘿卜素),BHT(Tomaintainfreshness).(二丁基羥基甲苯)BenefitofchewingChewgumcanhelpyoucontrolcraving,improveyouroralhealth,andhelpyoustayfocusedandrelaxyourself.嚼口香糖能幫你控制渴望,改善你的口腔健康,讓你集中精力和使你感到放松。CACHOU
6、Recently,wehaveasurveyaboutcachou.Wegotsomeconclusionsfromcustomsasfollows:Age:Ninetypercentisteenager,andchildrenistenpercent.Butbothwrinklyandtheoldhardlyeatit.Month-earning:800to1200yuan、3000to4000yuanand1500to3000yuanseparate1.5%、2.9%and15%.Mostlypeoplear
7、estudentsandlowpeoplewhoearn1000to1500yuanamonth,morethan80%.Education:Primaryorthelowtake5%,specialschoolormasterortheabovebothare10%,Juniorschoolorcollegetake75%.After-usessatisfaction:40%peopleloveandahalfofpeoplehateit,10%peopleremainneutral.Variouscachou
8、sinourlife,likeHalls、YIDA、LOTTE、YAKE、GREENARROWandsoon.However,themosterpopularisthegreenarrow.Butwhy?First,thedesignisnovelandadvertisementefforts.Second,theyhaveallkindsofflavors.Finall