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1、商務(wù)英語寫作BUSINESSENGLISHWRITINGChapteroneAnOverviewofBusinessEnglish&BusinessWritingTHECONTENTSAnOverviewofBusinessEnglishAnOverviewofBusinessWritingAnOverviewofBusinessEnglishWhatisbusinessEnglish?BusinessEnglish——isEnglishlanguageespeciallyrelatedtointernationaltrade.ItisapartofEnglishforSpeci
2、ficPurposesandcanbeconsideredaspecialismwithinEnglishlanguagelearningandteaching.WhystudybusinessEnglish?Generallyspeaking,forefficientandeffectivecommunicationinbusinesspractices.Indetail:itprovidesyouwiththeskillstowriteemails,producereports,makepresentations,negotiatewithclients,participat
3、einmeetingsandconferences,writelettersanddealwithclientsonthetelephoneandinaface-to-facesituation,etc.AnOverviewofBusinessWriting1.Whytheabilitytowriteisabusinessasset?2.Whatarethefunctionsofbusinesswriting?3.Whatarethebusinesswritingprocedures?4.Criteriaforeffectivebusinesswriting.5.Severalw
4、aystoachieve7Cs.Whytheabilitytowriteisabusinessasset?Agreatdealofbusinessistransactedinwriting.Effectivebusinesswriterscanusetheirskilltohelpincreasetheircompany’ssalesandprofits.Proficiencyinwritinggivesthepersoninbusinessapersonaladvantage.2.Whatarethefunctionsofbusinesswriting?Businesswrit
5、inghasthreefunctions:toinform,topersuadeandtoentertain.Toinform:toconveythevastamountofinformationneededtocompletetheday-to-dayoperationsofthebusiness.Topersuade:toinfluencethereader’sattitudesandactions.Toentertain:tohaveanadequateknowledgeoftheEnglishlanguageandunderstandingofhumannature,if
6、possible,theemotionsofthereader.3.Whatarethebusinesswritingprocedures?Five-stepsPreparingObjective,Reader,MainpointsFormattingLayoutofthedocument3)OrganizingGatheringinformation,sortingdetails,andmakingoutlines.4)DraftingStartwhereyoufeelthemostcomfortable.Don’tworryaboutpossiblemistakesFocus
7、ontheideasyouwanttopresent.5)RevisingCheckontheoveralltoneandformat.Askforadvicefromcolleagues.Directions:RevisingBoxDoesmywritingincludeeveryelementofabusinessletter?AmIclearaboutmywritingpurpose?HaveImadeeffectiveuseoflayoutandwhitespaceint
