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1、牛津高中英語(yǔ)M4U1ProjectDevelopinganadcampaignHowdoyoubuildanadcampaign?languagepointsLearningobjectives1.MastertheusageofKeywords,phrasesandsentencesinthetext.2.Applythelanguagepointsintopracticaluse.StepIExpressionsandphrasesSelf-studyguidance1RefertotheEnglishbookandfindoutthefollowingexp
2、ressions.1引起某些觀眾的注意2對(duì)(某一目的)心中已有...3弄清楚/計(jì)算出4讓某人做某事5使用不同的媒介6目標(biāo)觀眾7為了確定你的觀眾8提前做一點(diǎn)調(diào)查和分析9到了做某事的時(shí)間10吸引,呼吁,引起興趣11以某種方式作出反應(yīng)12對(duì)...關(guān)心/感興趣13把...表達(dá)清楚14組織/匯集/組裝15決定你想采用什么樣的方式16取決于/依賴于1影響某些受眾2對(duì)(某一目的)心中已有...3弄清楚，計(jì)算出4讓某人做某事5使用不同的媒介6目標(biāo)受眾7為了...8提前做一點(diǎn)調(diào)查和分析9到了做某事的時(shí)間10吸引,呼吁,引起興趣reachacertainaudiencehave...
3、inmindfigureoutgetsbtodosthemploydifferentkindsofmediatargetaudienceinorderto...doalittleresearchandanalysisinadvanceIt'stimetodoappealto11以某種方式作出反應(yīng)12對(duì)...關(guān)心/感興趣13把...表達(dá)清楚14組織/匯集/組裝15決定你想采用什么樣的方式16取決于/依賴于reactinacertainwaybeconcernedwithgetacrossputtogetherdecidewhatapproachyouwanttous
4、edependonStepIIKeywords&PhrasesSelf-studyguidance2TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords.1.Itisimportanttofigureoutexactlywhatyouwantto...andwhatyouaretryingto...todo.(L4-5)2.Inordertodetermineyouraudience,y
5、ouwillneedtodoalittleresearchandanalysisinadvance.(L10-11)3.Itisimportanttoalwaystrytoappealtheaudienceinordertogetthemtoreactinacertainway.(L17-18)4.Howdoestheproblempersonallyaffecttheirlives.(L24)5Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaig
6、n.(L26-27)1.Itisimportanttofigureoutexactlywhatyouwantto...andwhatyouaretryingto...todo.〖句法分析〗句首的it作__________,真正的主語(yǔ)是_____________,兩個(gè)what引導(dǎo)____________,充當(dāng)_________的賓語(yǔ).figureout弄清楚,弄懂,計(jì)算出,解決1)I'veneverbeenabletofigurehimout.2)Haveyoufiguredouthowmuchtheholidaywillcost?3)Ittookthemabout
7、onemonthtofigureouthowtostarttheequipment.tofigureout...名詞性從句figureout形式主語(yǔ)figuresbout看透某人理解/看透解決/弄懂計(jì)算出Thepresentsituationisverycomplex,soIthinkitwilltakemesometimeto____itsreality.AmakeupBfigureoutClookthroughDputoff高考鏈接2.Inordertodetermineyouraudience,youwillneedtodoalittleresearchan
8、danal
