燈塔公開課產(chǎn)經(jīng)理課程產(chǎn)經(jīng)理宿命.pdf

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1、產(chǎn)品經(jīng)理的宿命大討論燈塔講師-徐婧的調(diào)調(diào)weibo.com/thebeacon1產(chǎn)品經(jīng)理與經(jīng)理？weibo.com/thebeacon2weibo.com/thebeacon3產(chǎn)品經(jīng)理是炮灰偏激，該用咆哮體嗎？weibo.com/thebeacon4你們只看到我人前的風(fēng)光卻看不到我背后的咆哮weibo.com/thebeacon5看似核心≠充分授權(quán)weibo.com/thebeacon6神一樣的產(chǎn)品經(jīng)理喬布斯、馬化騰、周鴻祎……weibo.com/thebeacon7營(yíng)造一個(gè)“烏托邦”賣給用戶一個(gè)夢(mèng)wei

2、bo.com/thebeacon8讓產(chǎn)品自己召喚人！能力極致品牌weibo.com/thebeacon9神Sweibo.com/thebeacon10產(chǎn)品經(jīng)理”必殺技”Axure原型？PRD？溝通？……weibo.com/thebeacon11熬！熬！再熬！堅(jiān)持！堅(jiān)持！再堅(jiān)持！weibo.com/thebeacon12死敵英雄v.s障礙用戶的痛處解決的方案weibo.com/thebeacon13第一位多層次的把握需求做不到的因素weibo.com/thebeacon14第一層：直接表達(dá)內(nèi)容表達(dá)（可聽/見

3、到）第二層：附加流露內(nèi)容模糊表達(dá)（可觀察到）忽略表達(dá)/不便于表達(dá)第三層：背景借鑒內(nèi)容（可了解到）同層次無(wú)能力表達(dá)（可第四層：考慮不周內(nèi)容挖掘補(bǔ)充，技巧型）更高層次無(wú)能力表達(dá)（靠第五層：視界不達(dá)內(nèi)容自身造化，“智慧”/”境界“型）weibo.com/thebeacon15把握需求層次3大狀態(tài)欣喜/佩服把握1-4需求層次滿意/放心把握1-3需求層次把握1-5需求層次傾心/佩服weibo.com/thebeacon16以人為本以我為主傾聽理解、思考拓展構(gòu)建詢問(wèn)1詢問(wèn)2詢問(wèn)3weibo.com/thebeacon

4、17知識(shí)量/經(jīng)驗(yàn)不足自我欲望主導(dǎo)介入理解能力弱自以為是思路混亂嚴(yán)重的自我中心不能把握技能/基礎(chǔ)修養(yǎng)相關(guān)WHY？相關(guān)weibo.com/thebeacon18都是產(chǎn)品經(jīng)理嗎？weibo.com/thebeacon19光有想法不落地weibo.com/thebeacon20討論啦！活動(dòng)啦！有獎(jiǎng)哦~weibo.com/thebeacon21設(shè)計(jì)一款客戶端吧go~go~goweibo.com/thebeacon22如果只給你一分鐘講它尼瑪！一分鐘能干嘛？weibo.com/thebeacon233Steps要成功

5、先發(fā)瘋頭腦簡(jiǎn)單向前沖weibo.com/thebeacon24Thanks燈塔公開課燈塔官方3群:187021698weibo.com/thebeacon更多內(nèi)容，請(qǐng)關(guān)注http://www.atlighthouse.comweibo.com/thebeacon25