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1、摘要隨著科技的發(fā)展、時(shí)代的進(jìn)步，市場經(jīng)濟(jì)的競爭也越來越激烈與殘酷，在競爭中客戶作為市場的最為重要的資源，早已成為市場營銷的核心，企業(yè)間誰擁有的客戶多，那么誰就會(huì)在競爭中占有絕對(duì)的優(yōu)勢。在市場經(jīng)濟(jì)競爭如此激烈的環(huán)境之下，企業(yè)要想立于不敗之地，就必須和與之生存發(fā)展息息相關(guān)的客戶，建立起良好的關(guān)系，在現(xiàn)有客戶資源的基礎(chǔ)之上，維護(hù)好和老客戶的關(guān)系，并且不斷的發(fā)展新的客戶，用企業(yè)高品質(zhì)的產(chǎn)品、優(yōu)質(zhì)的服務(wù)、良好的信譽(yù)樹立企業(yè)在客戶心目中的良好形象；并以客戶需求為己任，不斷的創(chuàng)新與發(fā)展自身的產(chǎn)品，以滿足客戶的新需求，并規(guī)范企業(yè)內(nèi)部的客戶資源的管理方式、提升企業(yè)的
2、客戶服務(wù)質(zhì)量?？蛻糍Y源管理系統(tǒng)滿足了企業(yè)對(duì)自身客戶資源管理的新要求，減少了客戶資源管理過程中浪費(fèi)的大量人力、物力和財(cái)力等。本論文正是以客戶資源管理系統(tǒng)的開發(fā)過程為例，從需求分析、設(shè)計(jì)方案、系統(tǒng)設(shè)計(jì)、詳細(xì)設(shè)計(jì)等方面來對(duì)該系統(tǒng)進(jìn)行全面的闡述和總結(jié)。關(guān)鍵詞：客戶資源管理系統(tǒng)；系統(tǒng)設(shè)計(jì)AbstractWithdevelopmentofscienceandtechnology,thetimesprogress,themarketeconomycompetitionisalsomoreandmorefierceandcruel,bemostimportantr
3、esourcebeingamarketplaceinthecustomerwhocompetesformiddle,thecorebecomingmarketingandsaleslongago,thecustomerwhoownsamongenterpriseismany,whoisthereforelikelytheninoccupyingabsoluteadvantageincompetition.Andundersofierceenvironmentofmarketplaceeconomiccompetition,enterprisenee
4、dstowanttobaseselfonsureground,mustdrawexistingwiththattodevelopthevitallyinterrelatedcustomerrightaway,buildupfinerelation,therelationdefendingtheniceandoldcustomer,developsthenewcustomerceaselessly,useshigh-qualityproductofenterprise,thehighgradeservice,finecredittosetupente
5、rpriseinfineimageincustomermentalviewabovethebasisnowhavingcustomerresource,;Andandregardcustomerneedasself'sownresponsibility,self'sproductbeinginnovativeanddevelopingceaselessly,tosatisfycustomer'snewneed,standardinternalenterprisecustomerresourcesupervisormode,liftingenterp
6、risecustomerservicequality.Thecustomerresourcemanagementsystemhassatisfiedtheenterprisetoowncustomerresourcemanagementnewrequest,reducedthemassivemanpower,thephysicalresourceandthefinancialresourcewhichinthecustomerresourcemanagementprocesswastesandsoon.Thisthesisisbasedoncust
7、omercustomerresourcemanagementsystemasanexampleofthedevelopmentprocess,fromneedsanalysis,design,systemdesign,detaileddesignofthesystemtoconductacomprehensiveexpositionandsummary.Keywords:Customerresourcemanagementsystem;SystemDesign目錄III中文摘要………………………………………………………………………………………III
8、I英文摘要……………………………………………………………………………………Ⅱ目錄………………………………………………………
