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《模糊限制語概念及在英語廣告中的應(yīng)用_模糊語_Hedges__Hedgings_in_English_advertisements課件.ppt》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、OnHedginginAdvertisingEnglish廣告英語中模糊限制語研究April2011劉玉峰.廣告英語中模糊限制語研究OnHedginginAdvertisingEnglish.(Unpublishedessay,HebeiNormalUniversity,2007.)ContentⅠ.Introduction1.ClassificationofHedge2.PragmaticFunctionsofHedgeⅡ.TheApplicationofHedgesinEnglishAdvertisementsⅢ.ConclusionⅣ.Implica
2、tionⅤ.LimitationIntroduction1.In1965,LoftiA.Zadeh,aprofessorofCaliforniaUniversity, publishedanarticle"FuzzySets"inthejournalInformation andControl. 2.InfluencedbyZadeh,G.Lakofffirstintroducedthenotion “hedge”inhisarticleHedges:AStudyinmeaningcriteria andthelogicoffuzzyconceptsin
3、1972.3.Itwasstudiedfromtheangleofsemanticin1970s;andthen shiftedtosociallinguistics,pragmatics&discourseanalysis, andtextanalysis. 4.Inrecentyears,thestudyof“hedge”hasbeengreatly enrichedinthecontent,angleanditstheory.DefinitionG.Lakoffin1972:“awordorphrasewhosejobistomakethingsf
4、uzzierorlessfuzzy”Examples:a.John’sfeetwereblue.b.John’sfeetweresortofblue.c.IthinkJohn’sfeetwereblue.Moreexamples:1.I’mkindofgladthatIdidn’twin.2.Westayedthereforalmostaweek.3.Ithinkshehastheabilitytofulfillthetaskontime.4.Itissaidthatthesportmeetingwillbeheldsomedaynextmonth.Cla
5、ssification(byPrinceetal)Hedge(模糊限制語)ApproximatorShield（變動型模糊限制語）（緩和型模糊變動語）adaptorrounderplausibilityattribution（程度變動型）（范圍變動型）（直接緩和型）（間接緩和型）ApproximatorsApproximatorsareusedtomakesomeadaptationofthepropositionalmeaningtosomeextentsoastomaketheinterpretationclosertothefactorusedtog
6、ivearangeorlimitthemeaningtoacertainscope.Approximatorsaffecttruthconditionsofproposition,includingexpressionssuchaskindof,alittlebit,about,andsoon.Adaptor(e.g.kindof,sortof…)ApproximatorRounder(e.g.about,around…)Approximators－adaptor?Adaptorsrefertothosethatcanmodifythedegreeofan
7、utterance;?Adaptorscanrevealthetruthdegreeofutterance.(i.e.kindof,sortof,alittlebit,some,somewhat,almost,tosomeextent,moreorless,quite,really,entirely,etc.)Approximators－adaptorsExamples:1.Hisfeetweresortofblue.(Hisfeetwerenotexactlyblue.)2.Thecarhithimonhisleftside,andsortofgraze
8、doffthecarandfelltotheground.(Hed
