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1、Haidilaowhatwesellisnothotpot,butservice.海底撈:我們賣的不是火鍋，是服務(wù)CONTENTSBrandintroduction01Brandimage02Marketingstrategy03Futuredirection04BrandlogoFoundedin1994,Haidilaoisalarge-scaleinter-provincialdirectcateringbrandhotpotrestaurant,whichismainlyengagedinSichuan-stylehotpotan
2、dintegrateslocalhotpotcharacteristics.itsfullnameisSichuanHaidilaocateringco.,ltd.Haidilaohasmorethan100directchainrestaurantsinChina,SouthKorea,Japan,Singapore,theUnitedStatesandothercountries.1994200020062018成立HaidilaoHotPotCityinjianyangcity,SichuanProvincewasofficiall
3、yopened.分店Xi'anBranchofSichuanjianyangcityHaidilaoCateringCo.,Ltd.Established入會SichuanjianyangcityHaidilaoCateringCo.,Ltd.BecomesaMemberofChinaCuisineAssociation上市HaidilaowaslistedontheHongKongStockExchangeHaidilao'simage-buildinggoal:toformahouseholdname,highvisibilityan
4、dstrongidentitybrandtargetimagerecognitionsysteminthespecifiedarea.Brandimage02Visualrecognitionsystem視覺識別系統(tǒng)Servingbehavioridentity服務(wù)行為識別系統(tǒng)Hearingrecognitionsystem聽覺識別系統(tǒng)Publicityidentificationsystem宣傳識別系統(tǒng)Brandimage一.Establishingtheidentificationfeatureofthepinyinofthefirs
5、tword"hai"oftheChinesecharacter"haidilao"Hai三.Uniformlogo,uniformutensilsandutensils.二.Unifiedbranchdesignstyle,decorationstyle.VisualrecognitionsystemThroughlayersoftraining,thetrademarkreceptionofHaidilaoisestablished..Thatis,therighthandcaressestheheartarea,thewaistiss
6、lightlybent,thefacehasanaturalsmile,andthelefthandnaturallystretchesforwardtomaketheapplicationform.Itembodiestheconsiderate,ubiquitous,ever-presentthoughtfulandconsiderateserviceandnaturalandwarmhumanisticcareofHaidilao.1.2.ServingbehavioridentityHearingrecognitionsystem
7、Anupbeatstoresongthatisdistinctive,characteristicandeasytosing.PublicityidentificationsystemHaidilaonowhasinternalpublicationsandspecialAPP,etc.UserevaluationRelyingonservice,thecompanyhasmetthepersonalizedneedsofcustomerstothegreatestextentandabidedbythebeliefthat"custom
8、ersareGod".01Relyonpublicity,customerspontaneouspublicity02WiththecontinuousdevelopmentoftheInte
