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1、別墅項目營銷策劃方案 篇一:龍湖別墅營銷 成都龍湖悠山郡二期20XX年下半年營銷 目錄 摘要..................................................................................................................................................2 一、項目介紹:................................................
2、...............................................................................2 二、市場分析:...............................................................................................................................3 1、行業(yè)分析.............................
3、................................................................................................3 2、消費者分析.........................................................................................................................4 3、競爭分析..................
4、...........................................................................................................4 4、地域分析.............................................................................................................................4 三、SWOT分析:.
5、...........................................................................................................................6 1、企業(yè)營銷優(yōu)勢.....................................................................................................................6
6、2、企業(yè)營銷劣勢.....................................................................................................................6 3、企業(yè)營銷機會.....................................................................................................................7
7、 4、企業(yè)營銷威脅.....................................................................................................................7 四、營銷目標(biāo):.....................................................................................................................
8、..........7 五、目前營銷狀況分析:...............................................................................................................7 六、營銷策劃:.............................................................................
