資源描述：
《on the brand establishment of chinese fast food enterprises》由會員上傳分享，免費在線閱讀，更多相關內容在學術論文-天天文庫。
1、畢業(yè)論文(設計)OntheBrandEstablishmentofChineseFastFoodEnterprises1.Introduction12.ThecurrentsituationoffastfoodindustryinChina22.1Thedefinitionoffastfoodanditsadvantages22.2WesternfastfoodinChina42.3ChinesefastfoodinChina52.3.1ThedevelopmentofChinesemodernfastfood52.3.2TheadvantagesofChinesefas
2、tfood62.3.3SomeproblemsexistingintheprogressofChinesefastfoodindustry73.Aboutbrand-building93.1Whatisbrand?93.2Thebrandoffastfoodindustry104.ThebrandestablishmentofChinesefastfood114.1OverviewofthedevelopmentoffamousChinesefastfood114.2Importantfactorsofestablishingfastfoodbrand124.2.1Est
3、ablishingcorebrandvalue134.2.2Settingupagoodbrandimage134.2.3Standardizationisthemostimportantitemofbrandchain154.2.4Strengtheningtheawarenessofbrandmarketingandimplementingthebrandstrategies175.Conclusion18References201.IntroductionAfterthereformandopening,withtherapiddevelopmentofChines
4、eeconomyandtheimprovementoflivingstandards,China'sfoodindustryhasalsoundergonearapiddevelopment.Undertheimpactofwesternculture,especiallyAmericanculture,moreandmoreChinesechangetheirlifestylesandeatinghabits.TheyseetheHollywoodmovies,listentotheR&Bmusicandeatwesternfastfood.Thegrowthofthe
5、fastfoodindustryisatahigherspeed—20percenthighereachyear.Foreignfastfoodgiantsareeagertotapintotheboomingmarket.AfterfoundingitsfirstrestaurantatBeijing'sQianmenin1987,thenexteighteenyearssawKFCopenover21畢業(yè)論文(設計)1,700restaurantsinmorethan360cities,coveringallprovincesandregionsinmainlandC
6、hinaexceptTibet.KFCisnowthelargestandmostrapidlygrowingfastfoodchaininthecountry.TheuniquetasteandqualityofitsproductshavemadeitafavoriteofChineseconsumers.A.C.Nielson,aleadinginternationalsurveycompany,ratedKFCasoneofthetoptenmostwidelypatronizedinternationalbrandsinChina.Thoughtheboomin
7、gfastfoodmarketismoreattractivetothelocalbusinessmen,therearefewfamousChinesefastfoodbrandandchaininChina.Howtoachievethegoalofsustainablemanagementinavariablesdevelopmentenvironmentinthefastfoodindustryhasbecomethemostimportantissuethatmodernfastfoodenterprisearefa
