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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhat,ifanything,AQuestionofshouldGlamor-a-Go-Go’sboarddoCharacteraboutJoeRyan?SixcommentatorsofferbySuzyWetlauferexpertadvice.?Reprint99511JoeRyanturnedasmall-towncosmeticscompanyintoanationalpowerhouse,makingemployeesha
2、ppyandshareholdersrichintheprocess.Doesitreallymatterthathecheatsonhiswife?HBRCASESTUDYAQuestionofCharacterbySuzyWetlauferRogerCushingwasalwaysthefirstpersontoTherewasthecompetitiontokeeptabson,ofarriveatGlamor-a-Go-Go’scorporatehead-course,butasanexecutiv
3、eatacompanycater-quarters.Heneededthequietoftheearlyingtoteenagersand20-somethings,heknewmorningtogetreadyforthecrazinessofthehealsohadtostayontopofpopularculture.Soday—anddaysatGlamor-a-Go-GowerealwayswhilehestartedwiththeWallStreetJournal,hecrazy.Butgood
4、crazy,Rogerremindedhimself.quicklyturnedtoWomen’sWearDailyandThecompanyhadjustopenedits120thstore,aboutahalf-dozenteenandfashionmagazinesand15morewereintheworks.Notonlydidthathereliedonforspottingtrends.HealsodidcustomerslovetheGlamor-a-Go-Goformula—aquick
5、checkofseveralWebsiteseachday.Anddepartmentstorecosmeticsatdrugstorefinally,Rogerscannedthelocalpaper.Itwasaprices—buttheyalsocouldn’tgetenoughoftypicalsuburban-citydaily—heavyonrestau-thecompany’s“GirlPower”lineofprivate-rantopeningsandhighschoolsports—la
6、belcosmetics.Nowondersalesandprofitswhichoccasionallyfeaturedanarticleonthewereskyrocketing.Andevenmorefreneticcompany.growthwasinsight—withaboldplantotakeThepaperwasusuallyabigboosterofthecompanyglobalwithin18months.AsheadGlamor-a-Go-Go—thearea’slargestem
7、ployerofGlamor-a-Go-Go’smarketinggroup,RogerandamajoradvertiserintheHelpWantedsec-himselfwasdeeplyinvolvedinpreparingfortion.Thenewspaperhad,infact,recentlygiventhatgiantleap.glowingfront-pagecoveragetothecompany’sAndsohearrivedat6:30everyday.HeoftenGirlPo
8、werrally,whereseveralTexaspoliticiansusedthequietofthemorningforreading.hadexhortedhundredsoflocalteenagerstoCOPYRIGHT?1999BYTHEPRESIDENTANDFELLOWSOFHARVARDCOLLEGE.ALLRIGHTSRESERVED.HBR’scases,whicharefiction
