資源描述：
《mckinsey open innovation(1)外語英文電子書》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、2006number2Creationnets:GettingthemostfromopeninnovationArticleataglanceMostexecutivesarebynowfamiliarwithopeninnovation:theideathatcompanies,bylookingoutsidetheirownboundaries,cangainbetteraccesstoideas,knowledge,andtechnologythantheywouldhaveiftheyrelied
2、solelyontheirownresources.Despitetheattractionsofopeninnovation—anditssuccessesinareassuchasopen-sourcesoftwaredevelopment—fewcompaniesbelievethattheyknowthebestwayofcreatingvaluewiththeopenmodelofinnovation.Companiesmustgototheperipheriesoftoday’scommerci
3、alandscientificendeavors,wherehundredsandeventhousandsofcollaboratorsfromdiverseinstitutionalsettingsareparticipatingininnovative“networksofcreation.”Managerscanusetheprinciplesandmechanismsof“creationnets”toprofitfromopeninnovationandtocreatemorevaluethan
4、wouldbepossiblewiththeclosedmodelofinnovation.Creationnets:Gettingthemostfromopeninnovation41Creationnets:GettingthemostfromopeninnovationAtypicallargecompanycannolongerrelysolelyonitsownresources.Creationnetworksareapromisingwaytomovebeyondthem.JohnSeelyB
5、rownandJohnHagelIII1Thankstothemanybooksonopeninnovationandtotheprominenceofopen-sourcesoftwareprojectssuchasLinux,mostexecutiveshaveatleastapassingfamiliaritywiththesubject.Itscentralideaisthatwhencompanieslookoutsidetheirownboundaries,theycangainbetterac
6、cesstoideas,knowledge,andtechnologythantheywouldhaveiftheyreliedsolelyontheirownresources.Someexecutivesmayevenbefamiliarwiththemanyvariantsofopeninnovation,anumberofwhichstrayaconsiderabledistancefromtraditional“closed”modelsofinnovationmanagement.Despite
7、thefamiliarityoftheseideas,persistentdoubtsandmisunderstandingsoftenmakeithardtogeneratevaluefromthem.Atoneextreme,manypeopleaskwhetherdistributedmodelsofinnovationaren’tnotoriouslyhardtocontrol,manage,andcommercialize.Attheotherextreme,openinnovationmayse
8、emtobemostlyaboutnarrowlydefinedjointventuresortransactionstoacquireintellectualpropertycreatedbyothers.Ifso,what’sallthefussabout?1See,forexample,HenryWilliamChesbrough,OpenInnovation:TheNewImperativeforCrea
