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1、COMMERCIALPHOTOGRAPHYHANDBOOKBusinessTechniquesforProfessionalDigitalPhotographersKIRKTUCKAmherstMedia?PUBLISHEROFPHOTOGRAPHYBOOKSThisbookisdedicatedtomypatient,indulgent,andlovingparents.Viewthecompanionblogtothisbookat:http://commercialphotographyhandbook-tuck.blogspot.c
2、om/CheckoutAmherstMedia’sotherblogsat:http://portrait-photographer.blogspot.com/http://weddingphotographer-amherstmedia.blogspot.com/Copyright?2010byKirkTuck.Allphotographsbytheauthorunlessotherwisenoted.Allrightsreserved.Publishedby:AmherstMedia,Inc.P.O.Box586Buffalo,N.Y.
3、14226Fax:716-874-4508www.AmherstMedia.comPublisher:CraigAlesseSeniorEditor/ProductionManager:MichellePerkinsAssistantEditor:BarbaraA.Lynch-JohntEditorialAssistanceprovidedby:JohnS.Loder,CareyMaines,andSallyJarzab.ISBN-13:978-1-58428-260-0LibraryofCongressControlNumber:2009
4、903888PrintedinKorea.10987654321Nopartofthispublicationmaybereproduced,stored,ortransmittedinanyformorbyanymeans,electronic,mechanical,photocopied,recordedorotherwise,withoutpriorwrittenconsentfromthepublisher.NoticeofDisclaimer:Theinformationcontainedinthisbookisbasedonth
5、eauthor’sexperienceandopinions.Theauthorandpublisherwillnotbeheldliablefortheuseormisuseoftheinformationinthisbook.ContentsPreface................................5ABriefHistoryofCommercialPhotography....6DistillingtheBusinessofCommercialPhotography.................101.TheB
6、asics..........................12TheRoleoftheClient....................12SellingImagesorLicensingUsageRights?.....14“BestPractices”forLong-TermProfitability...17HaveaSignedContract................17GetModelandPropertyReleases.........18KeepYourCopyright..................20
7、2.What’sYourNiche?...................23Architecture...........................23Spotlight:PaulBardagjy..................24ProductandStill-LifePhotography..........27FoodPhotography....................30FashionPhotography.....................33RetailPhotography.............
8、.........37WeddingPhotography.................38PortraitPhotography..................41Sp
