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《虛擬現(xiàn)實報告 2017Virtual reality report 2017》由會員上傳分享，免費在線閱讀，更多相關內容在行業(yè)資料-天天文庫。
1、1Virtualreality[[AugmentedrealityHype?Orseriousbusiness?2Tableofcontents1Introduction32Whatisvirtual,mixed&augmentedreality?42.1Virtual,mixed&augmentedreality42.2Theemergingvaluechain52.3Usersanddevelopers83Internationalmarket93.1Forecastreport103.2HowdidtheVRmarketperformin2016?123.3Howdi
2、dtheARmarketperformin2016?154Marketresearch184.1Researchveri?cation184.2Users214.3Developers234.4Marketneeds265Conclusion28Colophon30References31VirtualrealityVirtualreality[[[[AugmentedrealityAugmentedrealityHype?Orseriousbusiness?Hype?Orseriousbusiness?31IntroductionWeconductedthissurvey
3、forthe?rsttimein2016toanswerthefollowingquestion:isVirtualandAugmentedReality(VR/AR)anexaggeratedhypeorabusinesswithrealpotential?Today,oneyearlater,wewanttoknowhowthemarkethasdevelopedsincethen.Andifwecomparethetwopolls,whatcanwesayaboutthefuturepotentialofVR/AR?Toanswerthesequestions,wed
4、oubledthenumberofrespondentstomorethan600anddistributedthequestionnairewiththeassistanceofsevenotherorganizations:Mikrocentrum,iTanks,OostNV,BrainportIndustries,VRDaysEurope,VRBaseAmsterdamandInnovationQuarter.Thisyear’smarketresearchwasconductedbyinterviewing613respondentswhoaredevelopers
5、orusersofARorVR.Likelastyear,therespondentsaremainlyactiveintheengineering,manufacturingandindustrysectors.WeincludedparticipantsfromtheNetherlands,BelgiumandGermanytocreateaninternationalperspective.Thisreportisstructuredasfollows.AftertheintroductionweprovideageneralexplanationoftheVR/AR
6、marketanditscurrentstatus.Thenweanalyzetheinternationalmarketbycomparinglastyear’sforecastswiththeactualresults,wediscusstheoutcomeofourownmarketsurveyandweconcludethisreportbycirclingbacktoouroriginalquestion:isVR/ARhypeorseriousbusiness?Iwishyouapleasantreading.Ifyouhaveadditionalquestio
7、nsorrequiremoreinformation,pleasecontactmeatcsanderink@bom.nl,onTwitter(@sanderink)orLinkedIn(coensanderink).Onbehalfoftheparticipatingpartners,CoenSanderinkBusinessDeveloperBrabantDevelopmentAgency(BOM)v[Virtualreality[AugmentedrealityHype?Orseriousbusiness?4
