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1、青年家園“動(dòng)感地帶杯”創(chuàng)業(yè)計(jì)劃大賽公司名稱:青年家園公司成員:吳水興、聶青平、郭俊、肖羊杰江澤銘、韓朝、張博、周春蘭第46頁共46頁青年家園目錄一、概要1.1創(chuàng)業(yè)理念和思路···································—3—1.2公司簡介·········································—3——1.3團(tuán)隊(duì)介紹·········································—4—二、公司概述2.1.公司的宗旨········
2、·································—4—2.2公司的經(jīng)營理念·····································—4—2.3公司的經(jīng)營策略·····································—5—2.4相對價(jià)值增長······································—5—2.5公司設(shè)施···········································—6—三、產(chǎn)品與服務(wù)3.1服
3、務(wù)概述···········································—6—3.2服務(wù)詳情··················································—7—四、市場分析第46頁共46頁青年家園4.1大學(xué)生娛樂業(yè)的背景·································—10—4.2目標(biāo)市場···········································—10—4.3市場容量·············
4、······························—12—4.4市場開發(fā)···········································—13—五、營銷策劃附錄與銷售5.1營銷策略及銷售·····································—13—5.2營銷計(jì)劃··········································—13—5.3定價(jià)戰(zhàn)略········································
5、···—16—5.4分銷渠道及合作伙伴·································—19—六、團(tuán)隊(duì)管理方案6.1企業(yè)組織的7S模型···································—20—6.2硬件要素分析········································—21—6.3部門職責(zé)············································—22—6.4軟件要素分析··················
6、······················—24—七、風(fēng)險(xiǎn)管理與分析第46頁共46頁青年家園7.1、市場風(fēng)險(xiǎn)·····················-28-7.2、經(jīng)營風(fēng)險(xiǎn)·····················-29-7.3、競爭風(fēng)險(xiǎn)·····················-32-7.4、團(tuán)隊(duì)風(fēng)險(xiǎn)······················-33-7.5、財(cái)務(wù)風(fēng)險(xiǎn)······················-35-7.6、其他風(fēng)險(xiǎn)·······················-35-八
7、、財(cái)務(wù)制度8.1財(cái)務(wù)部職責(zé)范圍····················-36-8.2借款和各種費(fèi)用開支標(biāo)準(zhǔn)及審批制度···········-37-8.3日常費(fèi)用報(bào)銷·····················-38-九、投資分析9.1導(dǎo)入期················································-38-9.2發(fā)展期················································-39-十、資本的退出10.1退出方式······
8、·················-42-10.2退出時(shí)間·······················-43-十一、附錄附錄1····················································-43-附錄2····················································-46-第46頁共46頁青年家園一概要1.1創(chuàng)業(yè)理念和思路與時(shí)俱進(jìn),開拓創(chuàng)新,我們這群熱血青年懷揣著激情和理想,踏上了這條創(chuàng)業(yè)之路。我們從群眾中來定要